Marketers responsible for overseeing agency compensation will find this Guidebook indispensable. It provides clear, concise analysis of complex compensation issues, including a comprehensive overview of agency compensation fundamentals. Among the key topics covered:
The types of compensation arrangements in use today, with many concrete examples; A detailed explanation of agency costs and profit margins; Evaluations of the strengths and weaknesses of labor-based, commission-based and fee-based payment systems; Insights into the increasing use of performance incentives; Guidance on managing compensation costs.
