Customer Reviews

The Free Agent Marketing Guide (Successful Independent Series)

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In The Free Agent Marketing Guide: 100+ Marketing Tips For Free Agents, Independent Consultants, And Freelancers, Doug Florzak (Certified Guerrilla Marketing Coach and Associate Fellow of the Society for Technical Communication) provides 112 marketing tips thematically appropriate for time-stressed and budget-challenged freelance agents. In addition to his own impressive body of professional experience and expertise, Florzak also draws upon scores of resources and interviews with free agents who successfully implemented their own marketing strategies. To put it simply, The Free Agent Marketing can quite justifiably be considered as the "bible" for freelancers, free agents, and independent consultants.

Another excellent book with sound advice by Florzak. His marketing techniques, both traditional and non-traditional, are practical and useful for both start-up and established businesses. The Resource information alone is worth the purchase price. Easy to see how implementing just several of his 100+ marketing ideas can pay off.

Doug Florzak's Free Agent Marketing Guide is more than just 100+ marketing tips; its success comes from its combination of concisely-stated, actionable ideas, case studies,and resources.

The case studies bring the ideas to life, the resources point the way to carefully-chosen books and web site resources that can help readers learn more about a particular approach or technique.

At a time of rapid technological change, the Free Agent Marketing Guide provides a needed overview of tools and techniques combined with a one-stop, carefully-compiled "centralized resource" to keep everything straight.

A valuable bonus: the book is impeccably designed and produced. The design isn't "padded" with decorative touches that distract and unnecessarily increase the page count.

I live for checklists and ideas -- and that's what this book has in spades. When I get tired of the same old marketing activities for my business or they're not paying off, this is the book I turn to for a fresh idea to get going again.

Use this book to avoid re-inventing the wheel and pull out some great marketing ideas that will shake things up.

The Free Agent Marketing Guide provided countless resources to start, improve or enhance your marketing and sales effectiveness. The book is filled with short, easy to read, practical strategies to grow your business. Some of it is basic and some more advanced, but no matter where your are in your business cycle, you'll find words of wisdom and value. I bookmarked numerous pages and took advantage of the many of the vendors and websites recommended.