Use your free agent spirit to master overlooked marketing techniques and increase your profits without busting your budget. Even if you have a shoestring budget, this essential resource provides plenty of ideas for marketing your brand and getting your value proposition in front of your customers. Armed with this book, your time, and some elbow grease, you'll learn effective, low-cost techniques to increase your profits 10-50%. Doug Florzak, author of Successful Independent Consulting: Turn Your Career Experience Into a Consulting Business, provides over 100 profit-driving marketing ideas and 180 resources for the time-pressed and budget challenged.
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Book Description
Editorial Reviews
Review
...offers smart, practical advice on every single page. -- Daniel H. Pink, author, "Free Agent Nation"
...ought to be mandatory reading for anyone with the dream of making it on their own. -- Jay Conrad Levinson, author, "Guerrilla Marketing" series of books
...ought to be mandatory reading for anyone with the dream of making it on their own. -- Jay Conrad Levinson, author, "Guerrilla Marketing" series of books
About the Author
Doug Florzak is a Certified Guerrilla Marketing Coach. He’s been interviewed by the New York Times, the L.A. Times, the Chicago Tribune, and Crain’s Chicago Business for his advice on independent consulting. He's also a contributor to Contract Professional magazine. Doug’s consulting experience includes many years as a systems technology consultant for companies like GTE Telenet and Wang Laboratories. He is founder and president of Logical Directions, Inc., a business communication firm specializing in training development and technical and business communications. Doug is an Associate Fellow of the Society for Technical Communication (STC) where he’s won several awards for his work in the communications field.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
In The Free Agent Marketing Guide: 100+ Marketing Tips For Free Agents, Independent Consultants, And Freelancers, Doug Florzak (Certified Guerrilla Marketing Coach and Associate Fellow of the Society for Technical Communication) provides 112 marketing tips thematically appropriate for time-stressed and budget-challenged freelance agents. In addition to his own impressive body of professional experience and expertise, Florzak also draws upon scores of resources and interviews with free agents who successfully implemented their own marketing strategies. To put it simply, The Free Agent Marketing can quite justifiably be considered as the "bible" for freelancers, free agents, and independent consultants.
1 of 1 people found the following review helpful
Format:Paperback
Another excellent book with sound advice by Florzak. His marketing techniques, both traditional and non-traditional, are practical and useful for both start-up and established businesses. The Resource information alone is worth the purchase price. Easy to see how implementing just several of his 100+ marketing ideas can pay off.
Format:Paperback
Doug Florzak's Free Agent Marketing Guide is more than just 100+ marketing tips; its success comes from its combination of concisely-stated, actionable ideas, case studies,and resources.
The case studies bring the ideas to life, the resources point the way to carefully-chosen books and web site resources that can help readers learn more about a particular approach or technique.
At a time of rapid technological change, the Free Agent Marketing Guide provides a needed overview of tools and techniques combined with a one-stop, carefully-compiled "centralized resource" to keep everything straight.
A valuable bonus: the book is impeccably designed and produced. The design isn't "padded" with decorative touches that distract and unnecessarily increase the page count.
The case studies bring the ideas to life, the resources point the way to carefully-chosen books and web site resources that can help readers learn more about a particular approach or technique.
At a time of rapid technological change, the Free Agent Marketing Guide provides a needed overview of tools and techniques combined with a one-stop, carefully-compiled "centralized resource" to keep everything straight.
A valuable bonus: the book is impeccably designed and produced. The design isn't "padded" with decorative touches that distract and unnecessarily increase the page count.
Most Recent Customer Reviews
great ideas
I live for checklists and ideas -- and that's what this book has in spades. When I get tired of the same old marketing activities for my business or they're not paying off, this is... Read more
Published on April 26, 2004 by Dani Houchin Petrie
The Free Agent Marketing Is A Must Read!
The Free Agent Marketing Guide provided countless resources to start, improve or enhance your marketing and sales effectiveness. Read more
Published on April 5, 2004 by Joseph Barranco
Inside This Book
(learn more)
First Sentence:
Even if you are a one-person business, you have to think about your "brand." Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Seth Godin, Office Depot, Business Wire, Marketing Through Cold Calling, Marketing Through the Internet, Alan Weiss, Constant Contact, Encouraging Positive Word of Mouth New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Even if you are a one-person business, you have to think about your "brand." Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Seth Godin, Office Depot, Business Wire, Marketing Through Cold Calling, Marketing Through the Internet, Alan Weiss, Constant Contact, Encouraging Positive Word of Mouth New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 13
books:
See all 13 books this book cites
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, page 65, and Back Matter
- No Name in the Street by James Baldwin on page 21, and page 117
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin in Front Matter, and Back Matter
- Unleashing the Ideavirus by Seth Godin in Front Matter
- Life of Johnson (Oxford World's Classics) by James Boswell on page 59
See all 13 books this book cites
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