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Agility: Competing and Winning in a Tech-Savvy Marketplace Hardcover – August 2, 2010

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Editorial Reviews

From the Inside Flap

Most businesses are frustrated regarding their use of IT. Are they making the most of it and unlocking the potential of their workforce? Are they even using technology correctly? In Agility, Mark Mueller-Eberstein defines a new course that your business can use to join the elite ranks of optimized IT infrastructure superstars.

Mueller-Eberstein teaches you how you can exploit technology to take your business to a new level of success. But this book isn't about how to be simply good or better at using IT. Instead, it describes the myths of IT that keep companies underperforming, frustrated, and unprofitable. Filled with global case studies from various industries, it's about evaluating and prioritizing IT projects based on the impact on your business and about redefining exactly how strategy and technology implementation intersect, to create astounding business performance.

To be IT-agile, Mueller-Eberstein reveals, you must take an honest look at the crucial role of technology adoption and its derived impact on your business's results—and he offers lessons and experiences drawn from his many years in helping organizations use technology solutions to increase their agility within their business sector. He shows how it is those companies that know how to efficiently choose, roll out, and measure the effect of new technology that have proven themselves to be winners in today's marketplace. He underscores that, whether it's reductions in energy use or a quicker time to market with a new product, it's companies like BMW and Del Monte that have used technology to gain a competitive advantage. These are today's Agile organizations. It's time your company joins them.

The corporate digital divide will soon be drawn between those who exploit technology to its full potential—the Agile ones—and those who merely have it.

Whether your job is to manage facilities, people, or sales accounts, or oversee technology and its management, Agility presents IT solutions that can and will transform any and every part of your company.

From the Back Cover


Examining data for over 15,000 organizations, it is clear that technology's powerful impact on business performance ensures that companies who do not know how to take advantage of new tools will lose their competitive edge. Agility presents proven guidance on tackling the challenges of your business and how to fully leverage the potential of technology.

A must-read reframing business strategy and technology implementation, Agility makes it clear: the digital divide is between those companies who view technology as a competitive asset and optimize it to its full potential—and those who . . . don't.

Praise for Agility

"Mr. Mueller-Eberstein from Microsoft is a true thought leader. His insights shared in Agility are spot on and were instrumental to advance my approach to IT management. Organizations adopting the Agility concepts will harvest tangible business results and increase their competitiveness ."
—Stephan Schmitt, Vice President, Hewlett-Packard

"The Internet has changed the way people live, work, and play. Now it's time for our concepts of team to change. This book provides a practical glimpse into the future. A future that is all about working in a globally networked world."
—John Henderson, Professor, Boston University

"In today's market, understanding the business implications of technology introduction is absolutely critical to an effective investment decision-making process. Mr. Mueller-Eberstein has done an outstanding job in explaining these technologies, how they can be used to transform business, and how customers have implemented them to achieve bottom-line business results. An excellent book on a very relevant topic."
—Bill Santos, General Manager, Services Development, SHI

"Unified communication is tomorrow's backbone for business success. Agility shows the correlation and how an organization can leapfrog their competition."
—Gurdeep Singh Pall, Corporate Vice President, Microsoft


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Product Details

  • Hardcover: 247 pages
  • Publisher: Wiley; 1 edition (August 2, 2010)
  • Language: English
  • ISBN-10: 0470635444
  • ISBN-13: 978-0470635445
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,828,147 in Books (See Top 100 in Books)

More About the Author

MARK MUELLER -EBERSTEIN is founder and CEO of Adgetec Corporation, whose mission is to help organizations and their leaders realize value globally.

Mueller-Eberstein is a recognized thought leader, speaker, mentor, and coach for topics as:
- Leveraging IT for business success
- Global consumerization of IT and IoT
- Connecting people
- Reducing ambiguity
- Organizational culture and change management
- Organizational leadership values
- helping start-ups to enterprises

In addition to blogs, whitepapers and research papers, Mark Mueller-Eberstein is the author of "Agility - Competing and Winning in the Tech Savvy Marketplace" and "No Fear: Business Leadership for the Digital Age". Mueller-Eberstein's books are written based on his over fifteen years of global experience in the IT industry, working with companies and governments to choose, adopt, roll out, and measure the impact of new technologies.

Mark Mueller-Eberstein can be contacted at
He is blogging and discussing at

Mueller-Eberstein's career:
At Microsoft, he was responsible for the customers' value realization and deployment experience of Microsoft's Office and collaboration products; the customer and partner engagement during Microsoft's software development process; and joint research with leading academic institutions on technology adoption and its impact on business results.
He is coaching organizations' employees, customers,and partners across the globe on this and other topics.
Prior to joining Microsoft, Mueller-Eberstein was at Hewlett-Packard in leadership positions in business development, marketing, and product management.

Mark Mueller-Eberstein received a Master of Business Administration
from the University of Technology Berlin and studied at the University of Marburg, both in his native country of Germany. Over the last years, he worked closely and published with the researchers from Boston University.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Jackie Baptist on July 23, 2010
Format: Kindle Edition
Agility describes the dynamics of technology adoption by some of the largest, most successful companies and how they benefited from improved IT productivity. In his analysis, Mueller-Eberstein highlights best practices from internationally renowned firms such as BMW, and Del Monte among other. These are large firms that dedicate themselves to continuous innovation and productivity improvement using technology as a means to achieve this.

As Mr Mueller-Ebstein points out purchasing the most advanced technology is in itself insufficient, other factors such as the organization, firm's culture i.e. the people, are part and parcel of making a firm agile. The lessons learned from this book are invaluable, it is really a must read for firms looking to remain leaders in their industry, forever, on the cutting edge of innovation. As firms continue to invest in technology, they will benefit from the guidance offered in Agility. They will learn how other industry leaders have done it and benefits from the cummalative wisdom and know-how that this book offers
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5 of 5 people found the following review helpful By JJ on August 23, 2010
Format: Hardcover
I loved this book, a must read for every IT manager to CxO. This book cuts through the BS that sales people try to bring, stating that their product will reduce TCO and increase agility. TCO is about improved management, improved management (if done right) can lead to agility. This book is the recipe to understand how to reduce cost and increase agility - a winning combination.
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2 of 2 people found the following review helpful By Rob Salkowitz on January 28, 2011
Format: Hardcover
In my work, Young World Rising, it was clear to me how and why organizations need to take a strategic view of IT as a competitive enabler, especially in the dynamic global economy of the 2010s. Sometimes that can be a difficult case to make, especially in light of the arguments of folks like Nicholas Carr, who ask Does IT Matter?

Mark Mueller-Eberstein articulates the case for agile and strategic IT better than anyone, providing a convincing response to Carr and others. Many folks have opinions, but I have not seen anything even close to the huge dataset of organizations the author, together with MIT and Boston University, had a chance to analyze and synthesize in their findings.

It is clear that the author really wants to help business leaders of all kinds, from senior executives to bootstrapping entrepreneurs, on their journey to success. Sharing his secrets of organizational consulting, the models and empirical data with applicable practical guidance and case studies, Agility shows the way to use technology in smart ways to transform organizations, making them more competitive in the market and better places to work.
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2 of 2 people found the following review helpful By Jagan on December 28, 2010
Format: Hardcover
This book enables individuals or organization to assess them where they are and how they can take it to further to optimize teams, technology, processes, spends etc. This book talks about real scenarios such as by taking samples scenarios from Microsoft and illustrates with deeper analysis. I really like this book and recommend this book for anyone who are looking at broad picture.
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2 of 2 people found the following review helpful By B Collins on January 14, 2011
Format: Hardcover
The author blends personal experience, analytical frameworks and actual case studies to create a compelling guide showing executives how IT can create a competitive edge in business. This easy read shows how business strategy and technology implementation go hand in hand to drive business innovations.
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