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Agility: Competing and Winning in a Tech-Savvy Marketplace Hardcover – August 2, 2010
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From the Inside Flap
Mueller-Eberstein teaches you how you can exploit technology to take your business to a new level of success. But this book isn't about how to be simply good or better at using IT. Instead, it describes the myths of IT that keep companies underperforming, frustrated, and unprofitable. Filled with global case studies from various industries, it's about evaluating and prioritizing IT projects based on the impact on your business and about redefining exactly how strategy and technology implementation intersect, to create astounding business performance.
To be IT-agile, Mueller-Eberstein reveals, you must take an honest look at the crucial role of technology adoption and its derived impact on your business's results—and he offers lessons and experiences drawn from his many years in helping organizations use technology solutions to increase their agility within their business sector. He shows how it is those companies that know how to efficiently choose, roll out, and measure the effect of new technology that have proven themselves to be winners in today's marketplace. He underscores that, whether it's reductions in energy use or a quicker time to market with a new product, it's companies like BMW and Del Monte that have used technology to gain a competitive advantage. These are today's Agile organizations. It's time your company joins them.
The corporate digital divide will soon be drawn between those who exploit technology to its full potential—the Agile ones—and those who merely have it.
Whether your job is to manage facilities, people, or sales accounts, or oversee technology and its management, Agility presents IT solutions that can and will transform any and every part of your company.
From the Back Cover
Examining data for over 15,000 organizations, it is clear that technology's powerful impact on business performance ensures that companies who do not know how to take advantage of new tools will lose their competitive edge. Agility presents proven guidance on tackling the challenges of your business and how to fully leverage the potential of technology.
A must-read reframing business strategy and technology implementation, Agility makes it clear: the digital divide is between those companies who view technology as a competitive asset and optimize it to its full potential—and those who . . . don't.
Praise for Agility
"Mr. Mueller-Eberstein from Microsoft is a true thought leader. His insights shared in Agility are spot on and were instrumental to advance my approach to IT management. Organizations adopting the Agility concepts will harvest tangible business results and increase their competitiveness ."
—Stephan Schmitt, Vice President, Hewlett-Packard
"The Internet has changed the way people live, work, and play. Now it's time for our concepts of team to change. This book provides a practical glimpse into the future. A future that is all about working in a globally networked world."
—John Henderson, Professor, Boston University
"In today's market, understanding the business implications of technology introduction is absolutely critical to an effective investment decision-making process. Mr. Mueller-Eberstein has done an outstanding job in explaining these technologies, how they can be used to transform business, and how customers have implemented them to achieve bottom-line business results. An excellent book on a very relevant topic."
—Bill Santos, General Manager, Services Development, SHI
"Unified communication is tomorrow's backbone for business success. Agility shows the correlation and how an organization can leapfrog their competition."
—Gurdeep Singh Pall, Corporate Vice President, Microsoft
More About the Author
Mueller-Eberstein is a recognized thought leader, speaker, mentor, and coach for topics as:
- Leveraging IT for business success
- Global consumerization of IT and IoT
- Connecting people
- Reducing ambiguity
- Organizational culture and change management
- Organizational leadership values
- helping start-ups to enterprises
In addition to blogs, whitepapers and research papers, Mark Mueller-Eberstein is the author of "Agility - Competing and Winning in the Tech Savvy Marketplace" and "No Fear: Business Leadership for the Digital Age". Mueller-Eberstein's books are written based on his over fifteen years of global experience in the IT industry, working with companies and governments to choose, adopt, roll out, and measure the impact of new technologies.
Mark Mueller-Eberstein can be contacted at www.mueller-eberstein.com
He is blogging and discussing at www.nofear-community.com
At Microsoft, he was responsible for the customers' value realization and deployment experience of Microsoft's Office and collaboration products; the customer and partner engagement during Microsoft's software development process; and joint research with leading academic institutions on technology adoption and its impact on business results.
He is coaching organizations' employees, customers,and partners across the globe on this and other topics.
Prior to joining Microsoft, Mueller-Eberstein was at Hewlett-Packard in leadership positions in business development, marketing, and product management.
Mark Mueller-Eberstein received a Master of Business Administration
from the University of Technology Berlin and studied at the University of Marburg, both in his native country of Germany. Over the last years, he worked closely and published with the researchers from Boston University.
Top Customer Reviews
As Mr Mueller-Ebstein points out purchasing the most advanced technology is in itself insufficient, other factors such as the organization, firm's culture i.e. the people, are part and parcel of making a firm agile. The lessons learned from this book are invaluable, it is really a must read for firms looking to remain leaders in their industry, forever, on the cutting edge of innovation. As firms continue to invest in technology, they will benefit from the guidance offered in Agility. They will learn how other industry leaders have done it and benefits from the cummalative wisdom and know-how that this book offers
Mark Mueller-Eberstein articulates the case for agile and strategic IT better than anyone, providing a convincing response to Carr and others. Many folks have opinions, but I have not seen anything even close to the huge dataset of organizations the author, together with MIT and Boston University, had a chance to analyze and synthesize in their findings.
It is clear that the author really wants to help business leaders of all kinds, from senior executives to bootstrapping entrepreneurs, on their journey to success. Sharing his secrets of organizational consulting, the models and empirical data with applicable practical guidance and case studies, Agility shows the way to use technology in smart ways to transform organizations, making them more competitive in the market and better places to work.
Most Recent Customer Reviews
Mark has carefully blended real experience, usable frameworks and best practice to help organisations understand what real agility is and how to leverage this capability to be more... Read morePublished on January 27, 2014 by David Hanrahan
This book is easy to read providing a very welcome and effective review of how IT capabilities have really enabled measured business value in organisations. Read morePublished on March 6, 2011 by Paull
I am running a sales team and are often disconnected from our corporate infrastructure. Wished my iPhone would get me the information our corporate guys have when I need... Read morePublished on January 24, 2011 by EKH