From the Back Cover
--Tracy Irani, University of Florida in Journalism & Mass Communication Educator, Winter 2001
"This book encourages readers to ask some straightforward questions about the direction of agricultural communication programs."
--Robin Shepard, University of Wisconsin, Madison in Journal of Applied Communications, Volume 84, No.4, 2000
Although written primarily for agricultural communications and journalism students, these quotes point out that this practical applied text will satisfy both students and the academic community. Now in its second printing, this popular book fills a void in teaching materials for agricultural communications. Through presentation of historical information, the book provides readers with a snapshot of agricultural communications at the beginning of the 21st century, including the impact of the "information age" on agricultural communications. In addition, the textbook offers unique elements presented specifically to spur discussion on where agricultural communications has been and where it’s headed.
Now available in paperback at a reduced cost, the text includes "hands-on" observations from agricultural communications professionals. Their insightful perspectives are scattered throughout the textbook. In addition, discussion issues and questions about agricultural communications appear throughout the book, engaging the reader in pertinent issues of this discipline.
About the Author
Terry Meisenbach is the director of Communication and Information Access at USDA-CSREES/CTDE in Washington, D.C. His professional experience includes 18 years as an agricultural communications professor and publications coordinator at the University of Nebraska-Lincoln, where he is completing a doctorate in vocational and adult education, with emphasis on distance learning and minority audiences.
Mark Tucker holds a doctorate in rural sociology from Ohio State University. He has worked in agricultural communications and agricultural journalism teaching programs at Texas Tech University and the University of Missouri-Columbia and has served as an agricultural publications editor for Ohio State University Extension. Dr. Tucker is an assistant professor of agricultural communications at Ohio State University.