Customer Reviews

Ahead of Time: Optimizing the Enterprise to Successfully Compete for the Future : Knowing the Edge in Competitive Edge

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I have read all three books in the series. My previous comments about "The Information Advantage" being BREATHTAKING stands. That's my story and I am sticking with it! However, I reflected on that comment and visited the publisher Web site showing the impressive industrial strength examples. Then I queried my friends. The method of dissecting the edges is in "Ahead of Time" and "Secrets."

Here is my revised story.

The implementation power and the method of "proof" in "Ahead of Time" is much simpler than the "proof" parts of "The Information Advantage." The cartoons and home-spun humor in "The Information Advantage" holds my interest much better and excites me to see what is going to happen next.

The first half of the "Secrets" book is great also. I can see my problem now. I don't care for statistical methods. Thank God the author discarded stats in "Ahead of Time."

That is why I love the proof by logic in this book. I do consider myself somewhat logical. Anyway, the series is great. Start with this one but, do not miss the advantage book.

Thoreson is a genius. I applied his principles to gaining a competative advantage in marketing and won 75% of the big deals just by knowing the delta. This is a must read for all business minded individuals.

Eleven years ago our group badly needed to know the future events of desktop computing and the power of networked productivity. Many were struggling with the direction it would take and the gains to be achieved; JT was not. This author helped us write it down. It turns out that what was written down THEN were 10 years of headline making events up to today. WOW! Thanks for the insight then and even better thanks for writing down the "how." No doubt, the basis for tomorrow's headlines are in this book!

Not only have I read this book, but I've had the opportunity to put it into practice. The results are pleasing, shocking and amazing all at the same time. A most dramatic moment occurs when senior leaders observe the visual diagrams of their enterprise and those of their customers, prospects and competitors for the first time. The silence is deafening! This stuff never ceases to amaze me, even though I can only understand and appreciate parts of it. It's not easy reading, but well worth the struggle.

This book offers a very new way to look at commerce. It is especially important in an increasingly electronic world where corporate lines are going to be redrawn. There are great new ideas throughout the book. It really is "Ahead of Time".