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Aids: Effective Health Communication For The 90s: Effective Health Communicaton for the 90's
 
 
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Aids: Effective Health Communication For The 90s: Effective Health Communicaton for the 90's [Hardcover]

Scott C. Ratzan (Editor)

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Book Description

December 1, 1992 156032273X 978-1560322733 1
Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent. This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health.

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Inside This Book (learn more)
First Sentence:
Strategic health communication campaigns are currently the best available public health strategy for curtailing the spread of human immunodeficiency virus (HIV)/acquired immune deficiency syndrome (AIDS), considering that there are no effective techniques for vaccinating the public against the disease (Brown, 1991; Edgar, Hammond, & Freimuth, 1989; Nussbaum, 1989; Reardon, 1990). Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
effective health communication, health communication campaigns, macrosocial conditions, campaign planners, communication encounter, health encounter, public information policy, educational prevention, formative research, condom availability, heterosexual spread, health polity, stereotactic biopsy, response efficacy, mediated image, illness trajectory
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Magic Johnson, United States, San Francisco, Book Group, Newbury Park, Boston Globe, Rock Hudson, Associated Press, Journal of the American Medical Association, Kimberly Bergalis, Denver Post, New England Journal of Medicine, British Journal of Psychiatry, National Commission, Stop the Church, American Journal of Public Health, Board of Education, Emerson College, Los Angeles, Atlantic Monthly, Globe Staff, Ryan White, San Diego Union, United Nations
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