"Aaron Shepard has been more successful selling through Amazon than any other self publisher I know. If you want to self publish and get the most from it, this book is for you." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing"
"Solid gold advice. . . . Aiming At Amazon will dramatically increase your odds of success. A few hours with this book will give you the benefit of years worth of hard-earned experience." -- Steve Weber, author, "The Home-Based Bookstore"
"If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. . . . Thanks to books like this, self-published authors have a chance to succeed against traditionally-published competitors." -- Stacie Vander Pol, author, "Top Self Publishing Firms"
"Shepard is considered one of the pioneers of marketing print-on-demand (POD) books through Amazon. . . . I highly recommend Aiming At Amazon to self-publishers and authors who want to publish a book at little cost. The model pioneered by Shepard, Rosenthal, and others is probably the best way for a newcomer to enter the world of self-publishing." -- Peter Hupalo, Midwest Book Review
"An essential read for anyone having to market a self-published or POD-published book -- and has a wealth of information for small press publishers, novice freelance book publicists, and mid-list authors of the larger publishing houses." -- Jim Cox, Jim Cox Reports, March 2007
"A must read for any progressive self-publishing author." -- Dehanna Bailee, author, "The ABC's of POD"
"A truly great book that all of us should own (and actually read!). . . . If your efforts are focused on Amazon, this is THE book." -- Thomas Nixon, Degree Press and SmallPress Blog
"Packed with practical techniques for today's savvy small publisher." -- Susan Daffron, Logical Expressions, Inc.
"A must-have book: pertinent, unduplicated, current, authoritative, and well-written. Has a maximum of useful information and a minimum of fluff, all written in an easy, understandable style. [Shepard] spells out in detail strategies he has used successfully to manipulate the sometimes unfriendly and always greedy Amazon 800-pound gorilla. . . . The best advice available." -- John Culleton, WexfordPress, and list co-moderator, Self-Publishing
"Filled with details and tips obviously garnered from much tinkering and thinking." -- Barry Beckham, Beckham Publications Group
"Experience-laden recommendations." -- Kyra Hicks, author, "Black Threads"
"The perfect guide for the first time publisher, [with] just enough information to inform but not overwhelm. . . . You won't find 'fad tricks' in this book, just solid advice." -- Cheryl Kirk, Expanding Books
"The information about subtitles and affiliate links was worth the price of the book!" -- Lisa Ripperton, Yesterday's Classics
"Worthy of the confident air with which it's written. Whether you're small press or self-published, if you utilize POD and want to amp up your Amazon sales, you need this book! . . . Even if you want to work within more traditional methods of bookselling, there's still plenty of valuable material here." -- Lupa, Immanion Press
"A well-thought-out and well-researched system that provides a viable alternative . . . . With low upfront costs, and simple procedures that don't require specialized software, it's a method that almost anyone can use." -- Sheila Ruth, Imaginator Press
"I sometimes wake up cold in the middle of the night, wondering where on earth I would be, career wise, had Aiming at Amazon not been written. . . . . By an author, for authors, in a style that even head-in-the-cloud dreamers with ink in their veins can understand and act upon." -- Barry Tighe, Can Write Will Write
"An amazing book and one of the most practical I've read. . . . If you've self-published a book or are thinking about self-publishing, Aiming at Amazon is a must-read." -- Tim Bete, director, Erma Bombeck Writers' Workshop, University of Dayton
"If you fall within [its] target readership, then there is no doubt that this book is worth its money. In fact, it's probably worth ten times its money. . . . Absolutely brimful of technical, hands-on advice."--Michael Allen, Grumpy Old Bookman (blog)
"Truly, if you're interested in selling via Amazon, you need to look at Aaron Shepard's book." -- Marion Gropen, Gropen Associates, and list co-moderator, Self-Publishing and Pub-Forum
"Without Aiming at Amazon, I simply would not be where I am now. This month, I made what I would have made in six to eight months with the company I used previously for self publishing." -- William Linney, Armfield Academic Press
"Absorbing. . . . Aaron Shepard is a savvy marketer. . . . Shepard writes simply but skips the chirpiness that mars many self-help books." -- Marie Shear, The Freelancer (Editorial Freelancers Association newsletter), Sept.-Nov. 2007
"I've published ten other books through regular publishers, and this route is much more fun and rewarding!" -- Ellen Hodgson Brown, Third Millenium Press
"[Aiming at Amazon] dramatically changed my direction in terms of publishing, and has turned a money-losing hobby into a growing, profitable business doing what I love the most." -- Charles Sheehan-Miles, Cincinnatus Press
"Here's what [Aiming at Amazon] did for me: It gave me a business plan that was feasible, simple, low-cost and potentially VERY lucrative." -- Darcy Pattison, Mims House
"What Aaron has done is to identify, analyze, and tweak the key factors that contribute to profitable sales at Amazon.com. . . . It's a great value for all authors." -- Roger C. Parker, author, Looking Good in Print, and Webmaster, Published and Profitable
"Far and away the best book on modern low-inventory, low-cost publishing." -- W. F. Zimmerman, Nimble Books
"Buy it! Study it! Learn from it! Apply its lessons! It will be the least expensive yet most valuable book marketing training you will ever get." -- Walt Shiel, Slipdown Mountain Publications
"Shepard boils it down to the essentials so you can get done what you need to get done and get out." -- Zoe Winter, Indie Books Journal (blog of IndieReader.com), Apr. 12, 2010
ABOUT THIS BOOK
1 ~ AIMING AT AMAZON
Forget Bookstores | Print on Demand | Plan Your Route | Go to the Source | Ignore Amazon
2 ~ OPTIMIZING FOR AMAZON
Embrace the Possible | Research the Market | Optimize Your Title | Write a Great Book | Produce Your Pages | Craft Your Cover | Stick to a Format | Collect Comments
3 ~ ACCESSING AMAZON
Set Up Accounts | Find Resources | Make Contact | Look Up Your Profile | Keep Up with Change | Take the Express
4 ~ MARKETING ON AMAZON
Check Your Listing | Make Corrections | Add Your Content | Submit a Cover Image | Share Other Images | Suggest Tags | Classify Your Book | Get Customer Reviews | Connect with Readers | Explore More Options
5 ~ MONITORING AMAZON
Watch Availability | Watch Sales Ranks | Watch Search Results | Watch Pairings | Watch Rivalries | Watch Customer Reviews | Watch Tags | Watch Other Content
6 ~ POINTING TO AMAZON
Channel Your Sales | Earn Commissions | Tame Your Links
7 ~ UPDATING FOR AMAZON
Refine Your Book | Refresh Your Content
8 ~ GLOBALIZING WITH AMAZON
Aim at Amazons | Optimize for Amazons | Access Amazons | Market on Amazons | Monitor Amazons | Point to Amazons
Where to Get Help | Amazon Etiquette | Kindle Books | Publishing Reprints | Removing a Listing | Rogue Sellers | Amazon Vendors | Amazon Ref Codes | The Book Depository | Replica Books | Self Publishing Terms