Is social responsibility truly compatible with corporate profitability? More and more companies of all types now believe so, and are "walking their talk" to prove it. Some of the most admirable--from Vermont National Bank and Prudential Insurance to Starbucks Coffee Company and Ben & Jerry's Homemade--are profiled in the informative and inspiring new book, Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision.
Using a personal approach to examine firms that have been honored by The Business Enterprise Trust for embodying such good corporate citizenship, author David Bollier shows that principles and profits can indeed co-exist in today's business world.
From Publishers Weekly
In 1989, TV producer Norman Lear founded the Business Enterprise Trust to recognize and honor corporate social responsibility. In his foreword to this book, commissioned by the trust, he writes that "those businesses which actively serve their many constituencies in creative, morally thoughtful ways also... serve their shareholders best. Companies... do well by doing good." The book's 25 chapters illustrating this premise are divided into six topical sections: blending product innovation with social concern, business in the inner city, workplace diversity, unleashing the best in employees, the rewards of corporate citizenship and remarkable business lives. The companies profiled range from Prudential, commended for paying "Living Needs Benefits" to its sick subscribers with desperate monetary problems, to Starbucks Coffee Company for extending benefits to every employee. The actions of these corporations are admirable, but in the aggregate these pieces written by Lear's TV collaborator Bollier seem like sheer boosterism, whereas any one alone would have made an inspiring magazine article.
Copyright 1996 Reed Business Information, Inc.