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5 of 9 people found the following review helpful:
5.0 out of 5 stars
Sound management/marketing techniques but adds a "feel good",
By A Customer
This review is from: Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision (Hardcover)
Easy reading. Focuses on sound management and marketing techniques & theories while providing examples of business people who took risks to promote their business in a positive way and for the good of their community and society as a whole. I am reading this for a MBA Leadership class.
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Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision by David Bollier (Hardcover - October 2, 1996)
Used & New from: $0.01
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