I was puzzled initially when I saw so many reviews for Air Hogs products saying that the battery life was very short. We never had this problem. Then I finally realized what the difference is (or at least what I think it is). DO NOT use regular AA or AAA batteries with these toys. Those batteries do not have adequate juice for these toys and will, as posted by other reviewers, last only a couple of minutes. The solution? BUY RECHARGEABLE AA batteries! We use the Sanyo Eneloop ones. The rechargeable batteries pack so much more punch, you will get a significantly longer play time with these toys.
As for a review of this product - we happened to come across it at Toys R Us. Picked it up and it is truly a great toy. Very unique concept, another innovative product from Air Hogs. It lasts at least a good 15 minutes or so before requiring a recharge (charged with the Eneloop batteries). The only concern I have with this toy is that as the battery becomes weak, the fan keeps rotating at full speed, but the toy does not fly higher if you put your hand under it. I am concerned that it might cut our son's finger - hasn't happened so far. I am guessing it has some sort of trigger which stops the fan if it comes across resistance, it does stop if I put my hand in there, but I'm not sure if a 3-year old's hands can provide adequate resistance for the fan to stop. And I don;t even want to try, so we just be careful when the battery is becoming weak and put it to recharge.