Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout.
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Book Description
Editorial Reviews
About the Author
Dr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.
Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida instructing airline management and airline operations courses at the undergraduate, graduate and executive levels. He is also a faculty member of the International Air Transport Association (IATA). Dr. Wensveen is an expert in airline management and concentrates on the development of business and strategic plans for air carriers of all types and sizes ranging from low-cost passenger airlines to air cargo carriers. His professional interests include: new-entrant low-cost airlines; airline operations; aircraft fleet development; route networks; strategic cost-cutting measures; development of in-flight services; airline mergers and acquisitions; airline safety and security; airline marketing; corporate affairs; corporate aviation; and air cargo. Dr. Wensveen publishes frequently in major aviation publications and is an aviation analyst for the media often seen on major television networks and quoted in major newspapers and magazines around the world. He is co-author of a leading aviation textbook entitled AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE, Fifth Edition. Dr. Wensveen is the original founder of Orange Airways, LLC, a scheduled-charter airline expecting to launch operations in the near future. Dr. Wensveen also has a media background and had his own European based radio show for three years. Dr. Wensveen has his own aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development (course and seminar development as well as English language training for aviation).
Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida instructing airline management and airline operations courses at the undergraduate, graduate and executive levels. He is also a faculty member of the International Air Transport Association (IATA). Dr. Wensveen is an expert in airline management and concentrates on the development of business and strategic plans for air carriers of all types and sizes ranging from low-cost passenger airlines to air cargo carriers. His professional interests include: new-entrant low-cost airlines; airline operations; aircraft fleet development; route networks; strategic cost-cutting measures; development of in-flight services; airline mergers and acquisitions; airline safety and security; airline marketing; corporate affairs; corporate aviation; and air cargo. Dr. Wensveen publishes frequently in major aviation publications and is an aviation analyst for the media often seen on major television networks and quoted in major newspapers and magazines around the world. He is co-author of a leading aviation textbook entitled AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE, Fifth Edition. Dr. Wensveen is the original founder of Orange Airways, LLC, a scheduled-charter airline expecting to launch operations in the near future. Dr. Wensveen also has a media background and had his own European based radio show for three years. Dr. Wensveen has his own aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development (course and seminar development as well as English language training for aviation).
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Most Helpful Customer Reviews
4 of 6 people found the following review helpful:
5.0 out of 5 stars
Classic Aviation Delight,
By
This review is from: Air Transportation: A Management Perspective (Hardcover)
I have purchased Mr. Wells books for many years. Every book is meticulously and painstakenly accurate. His books are most appropriate for college level and post-graduate aviation students beginning their formal training. Yet, I find myself scrambling back to all his books for background information, general and some detailed analysis all the time.Include this book into your library. It's part of my classic aviation collection. There are chapter outlines, checklists, and relevant examples applied to give the novice a quick blast into an aerospace career.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
Comprehensive textbook on air transportation management,
By
This review is from: Air Transportation: A Management Perspective (Hardcover)
This book provides a comprehensive coverage of various aspects of the air transportation business. The book is well written and easy to follow and understand which makes is accessible to a wide audience and all stakeholders of the air transport industry. Even those who are not familiar with the industry should find it easy to assimilate the information.The positive points above are also the main drawback of the book for those that need a more indepth coverage of the subject, who may find the book a bit shallow. The authors also need to update the book to take into account the various major changes that continue to take place in the air transport industry. Therefore I recommend the book to those seeking a comprehensive but basic knowledge of the air transport business.
4.0 out of 5 stars
Good perspective on the industry,
By Chuck (Calif) - See all my reviews
This review is from: Air Transportation: A Management Perspective (Hardcover)
Not bad, A generalized view on the structure of aviation management. Your basic stuff, Railway Labor act,Ntsb,Warsaw pact, blah,blah,blah. Book missed out on the real issues such as fuel costs ($149 barrel of oil) overtaking labor costs and nearly bankrupting the entire system, (R.I.P. express jet,Air Italia,Frontier (hang in there) ,Northwest (now absorbed by Delta), Ahloha,ATA,Sterling,etc,etc. Book also missed out on the use of extreme cuts in operating costs and maximized load factors to counter the result of the extreme cost of fuel and a resession laden economy. generic in scope but missed all the recent fun.
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