Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions.Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation" is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
Air Transportation: A Management Perspective
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From the Back Cover
Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.
In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.
Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development. --This text refers to the Hardcover edition.
About the Author
Dr John Wensveen earned a PhD in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently President & CEO of Airline Visions, a leading aviation consultancy specialized in the development of airline business plans. Prior to this, Dr Wensveen was one of the founding executive team members and Vice President of International Development at MAXjet Airways. He is a former professor of airline management at Embry-Riddle Aeronautical University and is an active contributor to the international media on aviation related issues. Dr Wensveen is associated with a number of industry associations and is a faculty member of the International Air Transport Association (IATA) and is an adjunct faculty member at the University of Maryland University College.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
A Good General Introduction To Air Transportation,
This review is from: Air Transportation: A Management Perspective (Paperback)
"Air Transportation: A Management Perspective" by John G. Wensveen provides a good general background in most areas of commercial aviation activities, including airline operations, fleet planning, cargo operations, labor relations, and more. The book is quite easy to read and comprehend, though it might not be as quantitative or detailed as some advanced students (particularly MBA students) would like. If you do seek more detail, a good place to start is Rigas Doganis' "The Airline Business in the 21st Century" and "Flying Off Course."
The book is strongest in discussing managerial aspects of passenger airlines, and explains the basics involved in fair detail (e.g. differences between operating leases and capital leases are discussed.) Other aspects of the aviation environment are discussed but have become outdated since the book was written as this is a very fast-paced industry and change is constant. Sometimes the book fails to paint the whole picture, and the organization of the book is occasionally off-putting. Of course one book cannot cover everything in a subject this enormous, and further reading is required to understand the more subtle nuances of the industry. The book is good at explaining advantages and disadvantages of various components of the industry (e.g. the hub-and-spoke system) and generally provides good historical perspective on important developments in the industry (e.g. the Railway Labor Act of 1926.) The book explains the contract negotiation process in commendable detail, and does cite damages done by managers like Frank Lorenzo and Carl Icahn while explaining the concept of pattern bargaining well. Clearly, deregulation is front and center in the book, and while the book explains that airline service has become a low-priced commodity with generally low service standards since deregulation, the impact on travelers is generally overlooked. While it may be outside the scope of a book on aviation management, future aviation managers need to understand how far service levels have fallen and why. On balance this is a good book. It tries to be unbiased (though it is obviously from a managerial perspective) and explains the fundamentals of the industry well. The text sometimes wanders, and is often rather repetitive: I would appreciate the book more if it were edited tightly and condensed by about 100 pages. Still, if you need a general overview of commercial aviation, this is a good place to start.
5.0 out of 5 stars
Required for class - should have a different title - a good read,
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Amazon Verified Purchase(What's this?)
This review is from: Air Transportation: A Management Perspective (Paperback)
I was required to buy this book for a college class. This book should have a different name. It didn't really come across as a management book, but more of a history book. I actually read this book from cover to cover. I enjoyed the history lesson of the airline industry.
5.0 out of 5 stars
text book,
Amazon Verified Purchase(What's this?)
This review is from: Air Transportation: A Management Perspective (Paperback)
It came fast and was very useful and helpful in my class. In very good condition also. I like it. A++
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Inside This Book
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First Sentence:
In a short span of 100 years, we have gone from making a few test flights to orbiting celestial bodies, from sliding along sand dunes to spanning oceans, from performing feats of isolated daring to depending on aviation in our everyday lives. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
int capacity, flight engineer, competitive airline industry, aircraft selection process, general commodity rate, active general aviation aircraft, general aviation aircraft sales, general aviation aircraft manufacturers, passenger marketing, passenger service costs, transported one mile, certificated carriers, certificated air carriers, general aviation industry, certificated airlines, aircraft shipments, passenger enplanements, scheduled airline industry, fleet commonality, weaker carriers, aircraft miles, commuter air carriers, state whose nationality, nonoperating costs, airline product Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, World War, Los Angeles, Post Office Department, American Airlines, Department of Transportation, Cube Displacement, Gross Weight, Federal Aviation Administration, America West, Airbus Industrie, Government Printing Office, Department of Commerce, United Airlines, Pan American, Air Transport Association of America, Eastern Airlines, Airline Business Plan Development, Civil Aeronautics Board, Englewood Cliffs, Bermuda Agreement, Thomson Brooks, Railway Labor Act, Civil Aeronautics Authority Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In a short span of 100 years, we have gone from making a few test flights to orbiting celestial bodies, from sliding along sand dunes to spanning oceans, from performing feats of isolated daring to depending on aviation in our everyday lives. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
int capacity, flight engineer, competitive airline industry, aircraft selection process, general commodity rate, active general aviation aircraft, general aviation aircraft sales, general aviation aircraft manufacturers, passenger marketing, passenger service costs, transported one mile, certificated carriers, certificated air carriers, general aviation industry, certificated airlines, aircraft shipments, passenger enplanements, scheduled airline industry, fleet commonality, weaker carriers, aircraft miles, commuter air carriers, state whose nationality, nonoperating costs, airline product Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, World War, Los Angeles, Post Office Department, American Airlines, Department of Transportation, Cube Displacement, Gross Weight, Federal Aviation Administration, America West, Airbus Industrie, Government Printing Office, Department of Commerce, United Airlines, Pan American, Air Transport Association of America, Eastern Airlines, Airline Business Plan Development, Civil Aeronautics Board, Englewood Cliffs, Bermuda Agreement, Thomson Brooks, Railway Labor Act, Civil Aeronautics Authority Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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