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On Air: The Visual Messages and Global Language of MTV [With DVD]
 
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On Air: The Visual Messages and Global Language of MTV [With DVD] [Hardcover]

Robert Klanten (Editor), Birga Meyer (Editor), Cristian Jofre (Editor)
1.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

August 2005
Since its inception MTV has played an eminent role in defining the visual culture of several generations on a global scale. By continually challenging young, not yet known artists, animators and filmmakers to create images for its worldwide network of stations, MTV also functions as a catalyst for the creative expression of our time. This comprehensive book documents both the best in recent MTV designs and campaigns from around the world and the station’s visionary influence on the design of the future.

On Air is the definitive collection of the broad range of visual art created for MTV – from brand logos to trailers, motion graphics, web design, advertising, etc. It includes classic and contemporary work done for stations in Asia, Europe and the Americas that was previously unseen outside of the local market for which it was created plus groundbreaking visuals that have yet to air. In order to include moving images, the book is accompanied by a DVD, which contains a vast selection of motion graphics, on air designs and clips from the MTV archives.

This authoritative volume presents a broad range of projects with information on the artists, briefings and releases. In addition to cutting edge images, it contains exclusive interviews with and texts by designers plus insightful information from MTV, which provide a rich context for the featured projects.

The scope, quality and exclusivity of the shown work make the book a must have for a wide range of creatives and professionals alike.


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Product Details

  • Hardcover: 199 pages
  • Publisher: Gestalten Verlag; Har/Dvdr edition (August 2005)
  • Language: English
  • ISBN-10: 3899550617
  • ISBN-13: 978-3899550610
  • Product Dimensions: 11.7 x 9.8 x 1.1 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #838,484 in Books (See Top 100 in Books)

 

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2 of 4 people found the following review helpful:
1.0 out of 5 stars A con book, July 30, 2007
By 
Paulo Matsui (S.Paulo, Brazil) - See all my reviews
This review is from: On Air: The Visual Messages and Global Language of MTV [With DVD] (Hardcover)
MTV all-hype imagery springs back to your head when you read the title of this book. Nothing could be farther from its content: B&W pictures taken off a TV screen. Actually 1 - ONE! - B&W picture per page that goes with a couple of paragraphs on what that image is about. Totally rip off using the MTV brand. The cover's nice though. Go for "Mtv: The Making of a Revolution" instead if you're interested on backstage information.
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