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Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition [Paperback]

by West D
5.0 out of 5 stars  See all reviews (1 customer review)

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Air Wars, 6th Edition Air Wars, 6th Edition 5.0 out of 5 stars (1)
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Book Description

March 5, 2009 0872897788 978-0872897786 5

In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.



Taking into account the innovations of the 2008 Presidential campaign and new data, West offers significant updates, including:

  • advertising strategies from the dramatic nomination fight between Clinton and Obama;
  • the face-off between Obama and McCain in the general election;
  • material on ad buys, a review of issue-advocacy advertising, and content analyses of campaign ads;
  • case studies of ad appeals during both presidential and Senate campaigns;
  • stills of ads aired during the 2006 and 2008 elections.

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Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition + Mass Media and American Politics, 8th Edition
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Editorial Reviews

About the Author

Darrell M. West is professor of political science at Brown University. He is author or coauthor of several books on the mass media and elections including Cross Talk: Citizens, Candidates, and the Media in a Presidential Campaign (1996), The Sound of Money (1998), and Checkbook Democracy: How Money Corrupts Political Campaigns (2000). Professor West is a frequent commentator on media and elections and is the developer of the website InsidePolitics.org, which features in-depth information about state and national politics.


Product Details

  • Paperback: 187 pages
  • Publisher: CQ Press; 5 edition (March 5, 2009)
  • Language: English
  • ISBN-10: 0872897788
  • ISBN-13: 978-0872897786
  • Product Dimensions: 8.8 x 5.9 x 0.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #756,589 in Books (See Top 100 in Books)

More About the Author

Darrell M. West is vice president and director of governance studies at the Brookings Institution in Washington, DC. Previously, he was the John Hazen White Professor of Political Science and Public Policy and director of the Taubman Center for Public Policy at Brown University in Providence, Rhode Island. He is the author of numerous books on American politics, campaigns and elections, mass media, technology policy, and health information technology. He has given lectures in more than a dozen countries around the world. His email is DWest@brookings.edu.

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3 of 4 people found the following review helpful
5.0 out of 5 stars one of my favorites September 19, 2009
By Vickie
Format:Paperback|Verified Purchase
This book is one of my favorite book. The book does not just have a lot of concept about political advertising, but it also included many historical examples to show the political advertising strategy. Although I prefer to view the advertisement, but the book gave you enough information, you can find the ads on youtube. Wonderful book about political ads for me!
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