Air Wars: Television Advertising in Election Campaigns, 1952-1996 [Hardcover]

Darrell M. West (Author)

Book Description

Publication Date: May 1997 | ISBN-10: 1568023472 | ISBN-13: 978-1568023472 | Edition: 2nd

Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections?

In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 243 pages
• Publisher: Cq Pr; 2nd edition (May 1997)
• Language: English
• ISBN-10: 1568023472
• ISBN-13: 978-1568023472
• Product Dimensions: 9.5 x 6.5 x 1 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #5,680,955 in Books (See Top 100 in Books)

More About the Author

Darrell M. West is vice president and director of governance studies at the Brookings Institution in Washington, DC. Previously, he was the John Hazen White Professor of Political Science and Public Policy and director of the Taubman Center for Public Policy at Brown University in Providence, Rhode Island. He is the author of numerous books on American politics, campaigns and elections, mass media, technology policy, and health information technology. He has given lectures in more than a dozen countries around the world. His email is [e-mail].