- Purchase this entertainment book and get 12 issues to either Rolling Stone, Men's Journal or Us Weekly for $2.95 each. That's less than $0.25 an issue. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
Special Offers and Product Promotions
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Thomas E. Patterson
|
News That Matters: Television and American Opinion (American Politics and Political Economy Series) by Shanto Iyengar |
by Hoyt Purvis
|
The Nightly News Nightmare: Television's Coverage of U.S. Presidential Elections, 1988-2004 by Stephen J. Farnsworth |
by Richard Semiatin
|
Editorial Reviews
Product Description
In the newly revised and updated fourth edition of Air Wars, Darrell West continues his in-depth examination of political advertising in election campaigns. Following the evolution of campaign advertising from its start in 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.
In the newly revised and updated fourth edition of Air Wars, Darrell West continues his in-depth examination of political advertising in election campaigns. Following the evolution of campaign advertising from its start in 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.
With new material from the 2004 campaigns, this edition is fully up to date in both content and analysis. Count on in-depth coverage of everything from ad buys and a review of issue-advocacy advertising to content analyses and media coverage of campaign ads. Also in the fourth edition, find case studies of ad appeals, new material on Senate and House election ads, and examination of the affect of groups such as the Swift Boat Veterans and MoveOn.org on the 2004 presidential campaign.
Written in a clear, concise manner, the book encourages students to assess current campaign advertising looking for demonization, association, stereotyping, and codewords. Real-world examples and ad stills illustrate specific points that help stimulate classroom discussion and get students thinking critically about the impact of campaign advertising on modern elections.
About the Author
Darrell M. West is professor of political science at Brown University. He is author or coauthor of several books on the mass media and elections including Cross Talk: Citizens, Candidates, and the Media in a Presidential Campaign (1996), The Sound of Money (1998), and Checkbook Democracy: How Money Corrupts Political Campaigns (2000). Professor West is a frequent commentator on media and elections and is the developer of the website InsidePolitics.org, which features in-depth information about state and national politics.
Product Details
Would you like to update product info or give feedback on images?
|
Inside This Book
(learn more)
First Sentence:
It was one of the most polarizing elections in American history. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
prominent ads, nominating stage, nominating campaign, nominating contests, tax calculator, presidential general election, attack ads, negative ads, negative commercials, nominating process, individual ads, voter backlash, domestic performance, spot ads, female announcer, political ads, campaign ads, campaign commercials, broadcast ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
George Bush, New York Times, Social Security, United States, Bill Clinton, New Hampshire, Washington Post, Newt Gingrich, Ross Perot, Michael Dukakis, Swift Boat, Bob Dole, President Bush, Democratic National Committee, Edward Kennedy, Richard Nixon, Robert Dole, Steve Forbes, Vietnam War, White House, National Guard, Patriot Act, Republican National Committee, Richard Gephardt, Ronald Reagan New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
It was one of the most polarizing elections in American history. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
prominent ads, nominating stage, nominating campaign, nominating contests, tax calculator, presidential general election, attack ads, negative ads, negative commercials, nominating process, individual ads, voter backlash, domestic performance, spot ads, female announcer, political ads, campaign ads, campaign commercials, broadcast ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
George Bush, New York Times, Social Security, United States, Bill Clinton, New Hampshire, Washington Post, Newt Gingrich, Ross Perot, Michael Dukakis, Swift Boat, Bob Dole, President Bush, Democratic National Committee, Edward Kennedy, Richard Nixon, Robert Dole, Steve Forbes, Vietnam War, White House, National Guard, Patriot Act, Republican National Committee, Richard Gephardt, Ronald Reagan New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Books on Related Topics
(learn more)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
78% buy the item featured on this page: Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition$36.95 |
 |
10% buy Air Wars: Television Advertising in Election Campaigns, 1952-2008$36.95 |
 |
9% buy In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) $18.90 |
 |
4% buy The Media, Politics, and Government |
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
|
|
So You'd Like to...
Look for Similar Items by Category
Everything to Maintain Your Landscape |
Best Books of 2008 |
Don't Knock the Woodworking Shop |
 |
|||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
