Customers who viewed this item...

Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition
Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition
West D
Average Customer Review: 5.0 out of 5 stars  See all reviews (1)
Available from these sellers.
Product Description
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns,... Read More

Also viewed these items...

Show items from:
All Categories (6)
Books

Show items that:
Customers also bought
Customers also viewed

Air Wars, 6th Edition
Media Politics: A Citizen's Guide (Second Edition)
Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics
Air Wars, 6th Edition Paperback by Darrell M West

The Selling of the President: The Classical Account of the Packaging of a Candidate
The Obama Victory: How Media, Money, and Message Shaped the 2008 Election
In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)