Aircraft and Parts in Vietnam: A Strategic Entry Report, 1997 (Strategic Planning Series) [Ring-bound]

The Transportation Research Group (Author)

Book Description

Publication Date: September 30, 2005 | ISBN-10: 0741809524 | ISBN-13: 978-0741809520 | Edition: 1997

The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Vietnam.

This report helps executives evaluate strategic investment and entry alternatives in Vietnam. In order to evaluate Vietnam, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

This report provides a strategic profile of Vietnam along these lines. Throughout the discussion, literally hundreds of statistics on Vietnam are benchmarked against regional and global averages. The reader can thus quickly understand where Vietnam fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Vietnam. These fundamentals are the source for Vietnam's latent demand. Then, the subsequent chapters detail Vietnam's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Vietnam, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local...

Editorial Reviews

From the Publisher

Our publications provide timely and reliable market information as a complement to strategic planning processes. For a price well below the cost of a round-trip business-class ticket, the executive has access to the basic factors driving strategic planning. As such, our reports are a 'one-stop' shop by giving coverage on economic and political issues, as well as analyzing human resources, entry strategies and legal risks. With offices in Europe, Africa and the United States, Icon Group International has a number of specialty research groups. This report was published by the Transportation Research Group.

From the Author

This report is one of many published by the Transportation Research Group, a division of Icon Group International, Inc. Other titles we have published of relevance include: -- Air Traffic Control Equipment in Finland, 1996 -- Air Traffic Control Equipment in Sweden, 1996 -- Aircraft and Aircraft Parts in Thailand, 1996 -- Aircraft and Parts in Argentina, 1995 -- Aircraft and Parts in Australia, 1997 -- Aircraft and Parts in Austria, 1997 -- Aircraft and Parts in Brazil, 1995 -- Aircraft and Parts in Ukraine, 1995 -- Aircraft and Parts in Vietnam, 1997 -- Aircraft Engines and Parts in Mexico, 1996 -- Aircraft Parts and Maintenance in China, 1998 -- Aircraft Parts for Maintenance in Italy, 1996 -- Aircraft Parts for Repair and Maintenance in Taiwan, 1996 -- Aircraft Parts in Hong Kong, 1997 -- Aircraft Sales and Parts in Finland, 1995 -- Aircraft Sales and Parts in Sweden, 1995 -- Aircraft Spare Parts in Indonesia, 1998 -- Aircraft Spare-Parts in Indonesia, 1998 -- Aircraft, Engines and Parts in India, 1995 -- Aircrafts and Parts in Chile, 1996 -- Aviation Industry in Russia, 1998 -- Aviation Market in Austria, 1996 -- Aviation Services and Equipment in China, 1996 -- Aviation Services and Equipment in China, 1997 -- Avionics and Airborne Navigation Equipment in Austria, 1996 -- Avionics in Canada, 1998 -- Civil Aircraft and Parts in Denmark, 1995 -- Civil Aircraft and Parts in Denmark, 1998 -- Civilian Aircraft in Japan, 1997 -- Civilian Use Helicopters in Denmark, 1997 -- Commercial Airplanes and Helicopters in Taiwan, 1997 -- Executive and General Aviation Aircraft in Brazil, 1995 -- General Aviation in Russia, 1996 -- General Aviation Industry in Italy, 1996 -- Helicopters in France, 1997 -- Helicopters in Malaysia, 1996 -- Helicopters in Thailand, 1996 -- Wide Body Aircraft in France, 1996

See all Editorial Reviews

Product Details

• Ring-bound: 150 pages
• Publisher: Icon Group International, Inc.; 1997 edition (September 30, 2005)
• Language: English
• ISBN-10: 0741809524
• ISBN-13: 978-0741809520