Customer Reviews

Airline Management, Strategies for the 21st Century

5 star:		(6)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This is the first academic book on the airline industry that I read and I still consider it the most readable one. However, as other reviewers have correctly pointed out, the book's title is blatantly misleading: This is by no means a manual delineating airline strategies for the 21st century but rather a thorough introduction to the airline industry and to the U.S. airline industry in particular. Apart from the odd subtitle, though, the book does live up to the expectations by brilliantly explaining the basics of airline management, and some chapters - especially the ones on airline economics, planning and price - are written so well and are so easy to understand that I would like to recommend Mr Dempsey and Mr Gesell's work to any student aiming to make himself familiar with the peculiarities of the airline industry.

Still, there are two minor omissions in this book that deserve to be noted. Firstly, the book having been published in 1997 only scarce mention is being made of the internet's role as a competitive tool used to enhance direct distribution within the industry; considering that nowadays more and more airlines are relying on internet technology in order to contain their operating costs, this is a point that truly needs to be updated. Secondly - and as has already been pointed out - the book's industry analysis focusses on the situation in the U.S., thus for the most part leaving aside the European and Asian markets where the airline industry tends to be heavily regulated and where the challenges airline managers are up against can be very different from the ones in the U.S.

All in all, however, this book offers a detailed and surprisingly readable introduction to the airline industry, and anybody who as yet has not read anything on the subject will not be disappointed in choosing the work by Mr Dempsey and Mr Gesell.

This book went into great detail regarding the economics, finance, and other managerial perspectives of the airline industry. Included were several helpful tables, graphs and statistics. This book complemented an airline operations course I recently completed at college, within an aviation management program. This book serves as a great reference and will not collect dust on my shelf! Dempsey exhibits remarkable expertise throughout the chapters in this book. Anyone planning on going into any kind of aviation career should read this to remain knowledgeable of current situations within the airline industry. Overall, this has been the best aviation textbook I've read throughout my undergraduate training.

This book gives an excellent introduction to the airline industry and specifically, airline management. Anyone working in airline management should read this book. Interesting readings on airline economics, finance, planning, marketing, operations,prices, promotions, etc. I have already read it twice and recommend it to everyone in the business or into economics and the industry. I hope Mr. Dempsey comes out with another one soon!

I found this book to be among the best written about the airline industry. It is clear and straight-forward. It is packed with excellent notes and references for further study. This incredible achievement must be given to Paul Dempsey and Laurence Gesell for their outstanding efforts in delivering the most relevant business strategies for successful airlines into the next century.

I must strongly disagree with the crude and unsophisticated review given by another reviewer here.

This book delivered far beyond my expectations. GET IT!

I have read "Hard Landing, Turbulent Skies, Flying off Course, Nuts, Worst to First, etc."

This is the best of the bunch. Chock full of information. Its a must read for EMPLOYEES and Union members working in the airlines. Gives a great overview of the effect of de-regulation.

The book is very extensive in the various facets of airline management. 18 Chapters and 988 pages. It has an amount of redundency to it, but very educational overall.

Thanks a lot, we are very happy to have this book in our library!

In this book you will find NO answers to questions like "How the airline business and the aviation markets of this century will look like". Instead of future aspects and ideas you can read all about the very basics in airline economics. But that's not enough. Most of the facts and figures are from the mid 90's. Poor! Bottom line: The title doesn't match with the content at all!

however, it is indeed too general, too much to the surface, does not come with strategies (I wonder where the title comes from). however, as a pro in the industrie, I do think that if this and if above readers critism is taken seriously and therefor reprinted in a second edition, this book could be a toolbook to the industry, something everyone is looking for. Mr Dempsey had a lot of knowledge and experience in this industry,but like a medical surgeon is not writing a book about "how to become a nurse", i am sure that his view could be much more valuable to the the pro's in the industry if he would approach his view with info that counts indeed !

I am looking forward to the 2nd ed !