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This collection of articles is written by experienced strategy professionals from the Center for Simplified Strategic Planning, Inc. and is based on years of experience working with companies in a broad range of industries.
Robert Bradford is the CEO of the Center for Simplified Strategic Planning, a firm specializing in strategic management training and consulting since 1981. He is the co-author of the Simplified Strategic Planning Manual, and the best-selling Simplified Strategic Planning: a No-Nonsense Guide for Busy People Who Want Results Fast!, from Chandler House Press. Sternís Management review says Simplified Strategic Planning is "...a true how-to book that provides exceptional value for those who have to create and implement a strategic plan. Highly recommended". Robert actively leads strategic planning in dozens of companies in a wide variety of industries with amazing results. His real-world management experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into every speech he makes.
This book is a collection of 9 essays by 6 different authors. Anthology-type books run the risk of being disjointed, and this book is illustrates it. At minimum, it needs an editorial preface or overview.
It is a self-published book, double-spaced text, 12-point type, with sentences bleeding into the margins. There is one table and no graphics.
I bought the book used for about $1.50. It arrived in new condition. I think I paid about the right price for what I got out of it.
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