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About the Author
This collection of articles is written by experienced strategy professionals from the Center for Simplified Strategic Planning, Inc. and is based on years of experience working with companies in a broad range of industries.
Robert Bradford is the CEO of the Center for Simplified Strategic Planning, a firm specializing in strategic management training and consulting since 1981. He is the co-author of the Simplified Strategic Planning Manual, and the best-selling Simplified Strategic Planning: a No-Nonsense Guide for Busy People Who Want Results Fast!, from Chandler House Press. Sternís Management review says Simplified Strategic Planning is "...a true how-to book that provides exceptional value for those who have to create and implement a strategic plan. Highly recommended". Robert actively leads strategic planning in dozens of companies in a wide variety of industries with amazing results. His real-world management experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into every speech he makes.
This book is a collection of 9 essays by 6 different authors. Anthology-type books run the risk of being disjointed, and this book is illustrates it. At minimum, it needs an editorial preface or overview.
It is a self-published book, double-spaced text, 12-point type, with sentences bleeding into the margins. There is one table and no graphics.
I bought the book used for about $1.50. It arrived in new condition. I think I paid about the right price for what I got out of it.
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