All-American Ads 60s (Icons Series) [Paperback]

Jim Heimann (Author), Sonia Altmeppen (Editor)

Book Description

Series: Icons Series | Publication Date: November 1, 2003

FROM FORGOTTEN CARS SUCH AS THE DODGE DART, TO CIGARETTES ("THIS CHRISTMAS GIVE CARTONS OF LUCKIES") TO FOOD (MMM! TV DINNERS!) AND MUCH MORE, THIS COLORFUL COLLECTION OF PRINT ADS EXPLORES THE WIDE, WONDERFUL WORLD OF 60s AMERICANA.

Product Details

• Paperback: 192 pages
• Publisher: Taschen (November 1, 2003)
• Language: English
• ISBN-10: 382282402X
• ISBN-13: 978-3822824023
• Product Dimensions: 7.7 x 5.6 x 0.6 inches
• Shipping Weight: 14.1 ounces
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #306,166 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

3.0 out of 5 stars If you like the All-American Ads series, be warned!, April 11, 2007

By 

Adam L. Hardaway (olympia, wa United States) - See all my reviews
(REAL NAME)   

This review is from: All-American Ads 60s (Icons Series) (Paperback)

I'm a big fan of Taschen's hefty All-American Ads "Midi" series, so I ordered both the "Golden Age of Advertising" and "Icons" editions of 60's ads... unfortunately, I didn't conduct any research beyond Amazon's non-description of these two books, and I was disappointed to discover that they basically contain the same ads, albeit in abbreviated forms. The "Midi" book, a nearly unwieldy behemoth that retails for about $40, is the most comprehensive of the three, and perhaps the best choice for consumer culture enthusiasts-- spending twenty or thirty minutes browsing through its pages can be a somewhat dizzying affair. The "Golden Age of Advertising" edition is much more affordable, features the best and funniest of the ads, and is hardback, making it perhaps the best choice for the majority of buyers. The "Icons" edition, however, is sadly skimpy and (though the cheapest) clearly the inferior option of the three. However, the continual availability of all three editions is unlikely, and if the time comes that the "Icons" edition is the last available specimen, I would still recommend it to anyone with an interest in 60's material culture.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Bigger is better, November 16, 2008

By 

Retro Artist, Tina Schmidt - See all my reviews

This review is from: All-American Ads 60s (Icons Series) (Paperback)

This smaller book has some 195 pages or so of the same advertisements of it's larger publication by Tashcen called, "All-Amercian Ads - 60s" on the jacket, edited by Jim Heimann. Taschen books always does a great job on their books no matter what. But this little book has a snipit version , a snap shot, compared to the larger version named above that has over 959 pages of full color ads (almost every single page is in full color). This smaller version offers the same exact ads but isn't as full a version as the larger. If you can get the larger version, it is worth it. Looking for something on the coffee table or a larger working reference resource, get the larger version. Looking for a small nalstagic book shelf piece or as a small gift, get the smaller version. Both are great. What I loved most out of the larger version is the great mid century modern architecture that is throughout, plus snap shots of the space program. There is also a large portion dedicated to cars and house gadgets and old TV's. Will bring back memories to anyone who lived in that era like I did.

4.0 out of 5 stars Nothing of great social importance, simple messages for what was clearly a simpler time, June 30, 2007

By 

Charles Ashbacher (Marion, Iowa United States) - See all my reviews
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This review is from: All-American Ads 60s (Icons Series) (Paperback)

Nostalgia is a part of the human experience, yet the reality is that the "good old days" never really were exactly what they are remembered to be. This book contains a simple look back at some of the classic print advertisements of the 1960's. Most of the ads represent alcohol and tobacco, cars, furniture, travel and leisure. Very few illustrate items such as diapers, food, everyday clothing or other basic consumer products.
While most of the ads are from the early sixties, representing a more sedate and predictable time, there are a few that demonstrate the growing counterculture movement of the late sixties. They are generally confined to ads for records and movies, which makes sense. There is nothing of great social importance in this book, although it does give a series of snapshots into how the advertising industry tried to present the world to the consumer market of the times.