About adidas
The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
The adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler’s first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation ("Aktiengesellschaft"). French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April 1993 to March 2001. It was he who initiated adidas’ flotation on the stock market in November 1995. adidas--a name that stands for competence in all sectors of sport around the globe. Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
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Product Description
Country: New Zealand #506509 Why play rugby when you can live it? Who else has the haka? Where else would the first World Cup be played? Who else would win it? What team would you expect to unleash Jonah Lomu on the world? Who dominates the World Sevens Series, the World U21s, and the Women's World Cup? What's that you say? It's still just play? Well think about this: Where else can a rugby tour spark widespread civil unrest? Where else can the team doctor write a book? Where else do they have a rugby channel on TV? The black jersey has menaced opponents for a more than a century now. It took the Originals more than six months to complete that first All Black tour in 1905, but they made it worth their while. They reinvented the way rugby was played. They changed the way the Home Nations thought about the Colonies. They launched a legend. And the game remains at the heart of New Zealand's identity: Ka Mate! Ka Mate! Ka Ora! Ka Ora! (I die! I die! I live! I live!). Don't wear All Blacks gear unless you mean it.
