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All Corvettes Are Red
 
 
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All Corvettes Are Red [Paperback]

James Schefter (Author)
4.5 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

January 1, 1998
No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.

For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.


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Editorial Reviews

Review

Washington Times Smartly written and extensively researched....Readers get to see a world few will ever know.

Joe Collins Booklist A TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM.

Paul Lienert Automobile Schefter traveled everywhere with the Corvette team....The result is an insider's account not just of the [1997] Corvette's birth, but of the whole agonizing and often arcane product-development process at GM.

Ken Gross Automotive Industries That Schefter persisted with the story is as much a tribute to crack journalism as the latest 'Vette is to classic sports cars.

Kirkus Review [A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....It's the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike.

Publishers Weekly A candid look at the tortuous, crazy, unpredictable process of creating a car....Crammed with an abundance of technical and engineering detail, All Corvettes Are Red will engage auto enthusiasts....

Library Journal Schefter was granted unprecedented access....A revealing tale of intrigue and the inner workings of corporate America is the result.

About the Author

James Schefter's work has appeared in such publications as Time, Life, Popular Science, Paris Match, and Reader's Digest. He lives in Park City, Utah, and spent at least two weeks a month in Detroit since 1988, researching and writing this book.

Product Details

  • Paperback: 384 pages
  • Publisher: Pocket Books (January 1, 1998)
  • Language: English
  • ISBN-10: 0671685015
  • ISBN-13: 978-0671685010
  • Product Dimensions: 9.2 x 6.1 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #678,251 in Books (See Top 100 in Books)

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Customer Reviews

24 Reviews
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4 star:
 (1)
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Average Customer Review
4.5 out of 5 stars (24 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 13 people found the following review helpful:
5.0 out of 5 stars Great book - Buy a C5 Today!!, June 24, 1999
By A Customer
This review is from: All Corvettes Are Red (Paperback)
As an avid vette fan since my teens, I finished this book in less than a week (I usually take months to read a book cover to cover). The C5 vette is a significant leap forward for chevy and it is amazing the car got built (read the book for the details!). You two may want to run out and spend $45k on a new vette for your garage after reading this book. I highly recommend it.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars American Muscle (and I don't mean just horse power!), October 29, 2001
By 
Steve Teglovic (Samamish, WA United States) - See all my reviews
This review is from: All Corvettes Are Red (Paperback)
This is a great book. In depth, behind the scenes, look at how the C5 became America's greatest sports car. The author walks you through the politics at GM and how they shaped the debate inside. Great tidbits about the advanced technology like the special frame the C5 has, and the endless battle to shave off even a few ounces. Project management, corporate politics and intrigue; bone jarring horsepower, blind passion for America's sports car and more. This book should be boring but I couldn't put it down.
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7 of 8 people found the following review helpful:
5.0 out of 5 stars ACAR shows how close "Corvette" came to being extinct!, November 26, 1998
By A Customer
This review is from: All Corvettes Are Red (Paperback)
I will really keep this short: "if you are a car guy/girl, a banker, an ad-maker, an executive with any large company, an accountant, or just someone who likes to see how American industry "really works" and makes decisions...this book is a MUST." Put it this way, if you read BusinessWeek or Road & Track...you gotta read this great book. Corvette was almost killed by GM for sound business reasons in the early 1990s. They brought over Dave Hill from Cadillac to run the re-birth project, and his standards of quality control and planning allowed the new Vette (the 1997-98 "c5") to rival Porsche and other exotic euro-cars. In fact, I keep a little photo of a red c5 on my desk at work to remind me of all the business lessons learned from Hill and his Corvette team. I am a major Fortune 500 banker with an MBA, but so many of the lessons I learned in the book made sense to me in a way MBA courses don't. For me, this is one of the best stories about saving an American icon. So many of them are being lost and we will soon lose (in 2001 or so) the Camaro/Firebird (f-bodies) according to industry insiders. Read "ACAR" and see how close the country came to losing its beloved Corvette. Enjoy it...even if you never buy a Vette. Personally, I'll buy the poor-man's Vette, the Camaro, which was also designed I learned in the book, by John Cafaro, the c5 designer. See you...on the road! (The story of the "All Corvettes Are Red" title is also priceless, but too long to tell here. Buy it and see!)
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Inside This Book (learn more)
First Sentence:
John Cafaro's secret room opened in August 1988. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
test weight class, model year manager, alpha cars, beta cars, vehicle line executive, electronic throttle control, engineering budget, concept initiation, clay car, platform manager, central tunnel, pilot cars, development drivers, belly pans, prototype cars, bigger tires, automotive press, piece cost, key engineers, current car, aluminum engines, car programs, crash dummies, platform team
Key Phrases - Capitalized Phrases (CAPs): (learn more)
General Motors, Dave Hill, John Cafaro, Design Staff, Cardy Davis, Chuck Jordan, Joe Spielman, Jack Smith, Strategy Board, Jerry Palmer, Mike Mutchler, Midsize Car Division, Bowling Green, Jim Perkins, Roger Smith, Skunk Works, Tech Center, Wayne Cherry, Bob Stempel, Lloyd Reuss, Tom Peters, Vehicle Launch Center, North American Operations, Milford Proving Ground, Pete Liccardello
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Car by Mary Walton
Corvette by Karl Ludvigsen
 

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