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The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California in the Fall of 2000. 7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California as denim’s venerable center for research and development--changing the landscape of denim forever. They are the preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler. The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include sportswear for all ages, as well as handbag and footwear collections. 7 For All Mankind merges the worlds of denim and couture to redefine the fashion landscape.