Customer Reviews

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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Some marketers may be liars; some may be honest; those who are the most successful, combine honesty with a compelling message. That's the secret to a great marketing campaign, and that's why Seth Godin's book is so interesting. He knows how to tell relevent stories which engage the reader; before you know it, you've read this entire book.

The message Godin is delivering is really quite simple. Marketers should have a good story to tell; if it's a good enough story, consumers will repeat it, and that story has now become entrenched in our minds as "reality". Mission accomplished.

Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories had better be authentic; consumers in this day and age of social media are quick to spot the phonies. That's good news for the consumers; and should be good news for the creative marketers, who have good stories to tell. That probably explains why Twitter is becoming so popular; people like stories, especially short ones that are confined to 140 characters or less. Cutting to the chase has never been more important than it is today.

It should also be good news for Seth Godin, because his story is authentic, very witty, and most compelling. I highly recommend reading it for yourself; I honestly believe you won't be disappointed.

I have been reading Seth's blog for years and have read almost all of his books. I feel that All Marketers are Liars is Godin's manifesto on marketing. After this book, he started to focus more on leadership (Tribes, Linchpin) and less on marketing.

If you want to market your organization well, read this book first. Then read Purple Cow. Then read
Tribes.

This is the book I wish every marketer would read. It is Seth's best book on marketing.

Today's world is different from yesteryear's world. Seth Godin is right on the mark with this book. He tells you the real psychology behind the technique of an old word "Marketing." Everyone thinks they know what marketing is, they don't. Do yourself a favor and read this book first, before you do anything else. If you understand the psychology in this book you will understand how to Market your brilliant idea. There is no Top Ten, Best Tips or How To Do This, or That. Those are gimmicks, you are just paying someone to tell you what you already know. And you will find the so-called tips are just borrowed ideas not original content. Actually, your story costs nothing to tell, just tell it properly, once you have read the book you will understand. This is one of the best books about Marketing, written by someone who has 'been there done that', gone through the ups and downs of life, and tells it like it is.

The premise of this book is that all marketers need to tell stories that consumers want to believe. Seth maintains there is a fine line between telling an outright lie that sounds really good and telling a good story that's true and believable.

What I especially enjoyed about this book:

**the pertinent real-life examples. Yes, we really believe that wine tastes better in a $20 glass than it does in a $2.00 glass. Kiehl's products have a cult-like following.

**it's not about a products' features and benefits, that's so old-school. It's all about "painting vivid pictures" for consumers.

As usual, Seth doesn't say anything new, but it's how he says it that is so effective.

I highly recommend this book for marketers looking for ways to stand out in the crowd.

Seth gives some good examples of story telling in his book but this should be an essay, not a book.

This is the first Seth Godin book I read and is one of his better ones. I've struggled with a lot of his later books as the riffs feel a bit disjointed. I think the reason I was able to read and enjoy this so much was that it was considerably shorter then Linchpin.

I really enjoyed it. It helped me learn about the power of stories and how they apply to marketing. In writing this review, I actually think I need to re-read it because I know that my world-view has changed since I first read it 3 years ago.

This is the type of Godin book that should be re-read at different stages of your business.

I generally really like Seth Godin, so I must say that I've been disappointed with this book. In fact, I was reading it for work (yes, I have a boss who likes to assign reading), but I've stalled out half way through this book and will be forcing myself to finish it. I feel like the only message I'm getting is that every story is a lie -- not a lot of examples as to how a company's story, wherever it fell on the lie/truth scale, managed to change the minds of a mass of people. A few stories, to be sure, but primarily it's "every story is a lie" ad naseum. I just felt preached to, and pounded over the head as if I wouldn't get the point otherwise. I just didn't like the approach at all. And, if every story is a lie, then his story must be a lie, so why should I read this?

I got this as a gift for my husband for Christmas, and he loves it! He's a big fan of Seth Godin. It's great for marketers and communications professionals.

Mr. Godin does a good job of logically explaining why people make decisions. He also gives hints on how to tell stories in a way that appeals to your audience. I think it's good advice and i am going to try to put it into practice.

Nice book, plenty of interesting tips regarding how customers think and behave in the buying-process. It's my first Godin's book and think won't be the last one. Definitively recommended to everyone interested in marketing and also in psychological aspect of customers behavior.