All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age [Hardcover]

Steve Luengo-Jones (Author)

Book Description

Publication Date: February 28, 2001

This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the "one-to-one" concept and reveals visions of marketing and customer relationship management. It has a five-stage methodology to empower readers to apply the topics in the book to their own company culture and structure. There is also a look at how and why companies have succeeded or failed in the Internet economy.

Editorial Reviews

About the Author

Steve Luengo Jones founded the Consumer Focus Group at EDS* and is now a leading consultant for their CRM practice in Europe. He has also held marketing positions with British Airways, Avis and Thorn EMI. A graduate from Aberystwyth University, UK, he holds a post-graduate Diploma in Management, and the IDM and CIM Professional Marketing Accreditation. He currently lives in High Wycombe.

*EDS is a global leader in the provision of business strategies, solutions and services to companies and institutions. Its 130,000 plus professional staff operate in around 50 countries, working for over 9,000 clients.

Product Details

• Hardcover: 278 pages
• Publisher: McGraw-Hill Companies; 1st edition (February 28, 2001)
• Language: English
• ISBN-10: 0077097998
• ISBN-13: 978-0077097998
• Product Dimensions: 9 x 6.1 x 0.9 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,668,589 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

5.0 out of 5 stars One for All to One, February 4, 2001

By 

F Stevenson (London, UK) - See all my reviews

This review is from: All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age (Hardcover)

Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.

0 of 1 people found the following review helpful:

5.0 out of 5 stars One for All to One, February 4, 2001

By 

F Stevenson (London, UK) - See all my reviews

This review is from: All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age (Hardcover)

Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing, bringing it right up to date and making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to wide audience or clientele. And what's more, it's obviously written by someone who not only knows the subject extremely well, but also knows how to communicate, making it an enjoyable read.