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It's no shock that an American president would employ skilled PR pros to carefully hone a message that makes the administration's objectives more palatable to the general public. It's a tradition that dates back decades. But it's another matter entirely to base an entire presidency on the bending, twisting, and distorting of the truth. According to authors Ben Fritz, Bryan Keefer, and Brendan Nyhan, the George W. Bush administration tiptoes around the definition of lying but still uses ambiguous language, selective use of facts, and shaky evidence to sell the American people on issues like the effect of tax cuts, the impact of a business-friendly environmental policy, and the reasons for going to war in Iraq. While the authors have plenty of blame to place on the administration, the news media are also fingered for parroting administration spin and reporting it, without verification or context, as objective fact. Fritz, Keefer, and Nyhan, founders of the political analysis web site Spinsanity, detail how Bush and company, more than any administration in history, cherry pick information that they find helpful, regardless of how representative it is of the overall truth, and then package it with a forceful and persistent presentation that eventually takes on the patina of reality. Democrats will also find that 2004 presidential candidate John Kerry appears very much up to playing the political game on Bush's terms as the authors dissect and deflate plenty of misleading primary season anti-Bush charges made by the Democratic nominee. All The President's Spin is richly detailed, not surprising given the sound bite-free task of picking apart political spin, and while it is intensely critical of Bush's messaging, it does not pass judgment on the wisdom or efficacies of the policies themselves. Any politician could take a lesson from the authors' clarity and comprehensive scope. --John Moe
George W. Bush vowed to restore "honor and integrity" to the White House during his 2000 presidential campaign, but instead he has launched an "assault on honesty," argue the authors, who founded the watchdog Web site Spinsanity.com after concluding during the 2000 election that the "national debate had been reduced to an endless barrage of spin." In this lucid critique of Bushs "permanent campaign of policy disinformation," the authors evenhandedly point out instances when other politicians, including Kerry, Clinton and Reagan, have distorted the truth to their advantage, but they contend that Bush is the "current leader of the arms race of deception." Bushs weapons: "emotional language designed to provoke gut-level reactions, slanted statistics that are difficult for casual listeners to interpret, and ambiguous statements that imply what Bush does not want to state outright." The authors support their claims with many solid examples. For instance, when commenting on the method that Bush used to imply a connection between Saddam and September 11, they point to a televised address that aired prior to the war in which Bush linked Iraq, al Qaeda and September 11 without saying directly that Iraq was responsible for the attack. The book isnt just a critique of Bushs spin tactics, however. The authors also reproach the media for letting statements like this go unchecked and for being so overly concerned about objectivity that theyve become a mere outlet for politicians "talking points." Well organized and heavily referenced, this passionate indictment will pique readers awareness of political spin and of the outletsbloggers, publications like the Economist and "infotainment" programs like Comedy Centrals The Daily Showthat are purportedly fighting it.
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This book laid out the facts about Bush, his administration, and the way the media has played into all of his spin and "misleading" facts. Read morePublished on June 7, 2006 by E. Foran
This book BARELY scratches the surface of the lie machine that is the Bush administration. They cause a ten car crash and say they are working on recycling scrap metals.. Read morePublished on February 3, 2006 by C. Braden
SHOULD BE READ BY ALL AMERICANS WHO STILL BELIEVE THEY LIVE IN A FREE COUNTRYPublished on August 7, 2005 by Edward D. Kenestrick
In a time when 99.9% of media criticism consists of people saying "I don't like what you are saying therefore you are wrong," Fritz and Co. Read morePublished on December 8, 2004 by TJ Walker
The authors make a decent case that Pres. Bush sometimes stretches the truth a bit. Though when push comes to shove, what he says, they admit, is generally correct. Read morePublished on November 28, 2004 by Truth
President George W. Bush employs large numbers of people to manage his public relations. Like other U.S. Read morePublished on November 12, 2004 by Bryan Carey
What an important book for people to consider in an election year.
Someone could easily assume from the cover that this is a partisan attack on George W. Read more
I picked this up on Saturday and haven't been able to put it down. It's well-researched, compelling, and a little frightening, really. Read morePublished on October 11, 2004 by Matt Garden
I liked this book but not as much as I wanted to like it. Another reviewer commented on the relative lack of analysis in this book. Read morePublished on October 10, 2004 by P. Pigman