All the Rave: The Rise and Fall of Shawn Fanning's Napster [Hardcover]

Joseph Menn (Author)

Book Description

Publication Date: April 8, 2003

At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly signed on, Time magazine put Fanning on its cover, and his company, Napster, became a household name. It did not take long for the music industry to declare war, one that has now engulfed the biggest entertainment and technology companies on the planet.

For All the Rave, top cyberculture journalist Joseph Menn gained unprecedented access to Fanning, other key Napster and music executives, reams of internal e-mails, unpublished court records, and other resources. The result is the definitive account of the Napster saga, for the first time revealing secret take-over and settlement talks, the unseen role of Shawn’s uncle in controlling Napster, and hidden agendas and infighting from Napster’s trenches to the top ranks of the German media giant Bertelsmann.

All the Rave is a riveting account of genius and greed, visionary leaps and disastrous business decisions, and the clash of the hacker and investor cultures with that of the copyright establishment. Napster left a generation of music fans feeling that paying the recording industry close to twenty dollars for a CD was a foolish and unnecessary extravagance, which provoked a still-growing backlash against digital media consumers that might leave them with less control than ever. Here is the inside story of the young visionary and the company that made it happen.

Editorial Reviews

Amazon.com Review

It was the best of ideas, it was the worst of ideas. Perhaps the most revolutionary technological concept to emerge in the super-heated days of the internet investment bubble (with apologies to one-click ordering), the peer-to-peer .mp3 file transfer system developed by barely reformed computer hacker Shawn Fanning fueled a company that at its peak claimed 70 million users and ranked as the fastest-growing company in history. Not bad for the out-of-wedlock son of the guitarist for a Boston-area Aerosmith cover band still in his teens.

The story of how Napster challenged the copyrights and distribution hegemony of the world's ruling music business cartel has become one of the e-boom's most enduring myths: David Vs. Goliath, with an outcome more like Tyson Vs. Lewis. In deconstructing the saga, veteran Los Angeles Times business reporter Joseph Menn patiently chronicles the double-dealing, ego, greed, hubris and remarkable naivete – informed by precious little long-term vision – that variously characterized both sides of the epic struggle.

Perhaps Menn's most telling revelations here center around the previously under-reported role of Shawn's uncle John Fanning, the shady, entrepreneurial con-man who claimed to be Napster's co-inventor/co-founder (distinctions that actually belonged to Shawn's teen friends, Jordan Ritter and Sean Parker), cutting himself in for a whopping 70% initial stake in the company. The elder Fanning's ability to clutch defeat from the jaws of even the smallest victory is set up as nothing less than Shakespearean parable. If Menn's work has a shortcoming, it's his seeming reticence to consider the larger, long-term implications of peer-to-peer file-swapping and an internet culture that enthusiastically stood centuries-old notions of property rights and demand-and-supply pricing firmly on its head by the tens of millions.

Ironically, the record industry's touted quashing of Napster was ultimately akin to killing a hydra-head monster. A variety of more lawsuit-resistant systems ultimately arose in its wake, leading one executive to ponder whether future record industry battles against file-swapping would simply degenerate into a never-ending game of "Whack-a-Mole". Jerry McCulley

From Publishers Weekly

In this definitive look at the revolutionary music-sharing site, Menn follows Napster's trajectory, from its founder Shawn Fanning's bedroom in Massachusetts to his relocated headquarters in California, and from the company's challenge of copyright laws and its stand against music industry behemoths to the federal court injunction that paralyzed it. Using interviews with key players, emails, court papers and internal documents, Menn, who covers Silicon Valley for the LA Times, reveals a union of youth, hype, rash decision-making and groundbreaking technology. The company beloved by young music fiends and bored office workers all across America had its share of problems during its meteoric rise: the shady background of the major shareholder and self-appointed co-founder, Fanning's uncle John; the never-ending search for funding and executive staff; the lack of a concrete business plan; and, of course, piracy charges. For several years, though, Napster was bolstered by public opinion and independent bands at odds with the record industry. "Napster dominated the market," Menn contends, "both because of its damn-the-torpedoes approach to business and its flawlessly easy-to-use technology." But when a judge ruled against the company's sale to Bertelsmann and Fanning failed to raise enough money for his own bid, Napster filed for bankruptcy and the young "ungeeky geek" whose hair gave Napster its name moved onto a new idea-one, he maintained, that would respect copyright laws. This story of hacker versus record giant is already a classic dot-com age tale, and Menn does it justice in this worthwhile read. 8-page b&w photo insert.
Copyright 2003 Reed Business Information, Inc.

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Product Details

• Hardcover: 368 pages
• Publisher: Crown Business; 1 edition (April 8, 2003)
• Language: English
• ISBN-10: 0609610937
• ISBN-13: 978-0609610930
• Product Dimensions: 6.4 x 1.2 x 9.5 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #1,359,818 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 19 people found the following review helpful:

5.0 out of 5 stars Deeply researched, well done, and a new picture of Napster, May 7, 2003

By 

"natpoor" (Ann Arbor, MI United States) - See all my reviews

This review is from: All the Rave: The Rise and Fall of Shawn Fanning's Napster (Hardcover)

Let me start by saying that I'm very curious about the anonymous Bay Area reviews that say the book is wildly inaccurate. I'm writing a dissertation chapter on Napster (not the company, more the system), and although I didn't comparing every date and name, it seemed accurate. There are also two completely contradictory reviews by people who supposedly worked at Napster, but who knows if they did.

I feel this book is better than two other Napster books, "Sonic Boom" and "Irresistible Forces". Menn seems to have done a really good investigative job - he is a reporter after all - and includes people, perspectives, and histories that the other books don't mention at all. For instance, it turns out I've met someone who is mentioned in Menn's book but isn't in the other books. Menn interviews people who didn't invest in Napster, not just those who did. In other Napster stories, John Fanning is a father figure, and it ends there. Menn actually researches John Fanning's history, and it is ugly, complete with lawsuits and a police record. Other sources annoying tease us with hints of who Shawn Fanning's father is, and say he is a famous Boston-area musician. Menn tells us who he is - I'm from Boston, and I have never heard of the guy (Joe Rando).

Having read books, business press, law reviews, computer press, mainstream press, and other sources about Napster, I do think Menn does a very good job. Since I was not involved in Napster, I cannot say which versions, which stories, are true. Menn's work, however, gives a much richer picture of the company and the dealings within and around it than other sources I have read.

7 of 9 people found the following review helpful:

5.0 out of 5 stars Fantastic book, well written, very imformative, January 19, 2004

By 

Justin C (Chicago, IL United States) - See all my reviews

This review is from: All the Rave: The Rise and Fall of Shawn Fanning's Napster (Hardcover)

I just got done reading this book and I have to say that this is one of the best books I have ever read. You could tell that the author, Joseph Menn, put a lot of work into this with many quotes, facts, and background information on each of the people he introduces. The story that Menn tells is fully detailed and I felt as if I was part of the napster crew myself. The story never has any boring momements and he illustrates the personal relationships between the workers fantastically. I always wanted to know what happened at the napster company and now i know. I recommend this book to anyone who needs a break from fiction and would like to know the story of a kid's idea that changed the entertainment world forver. This book is nothing short of an A+

9 of 12 people found the following review helpful:

3.0 out of 5 stars All the Duplicity, November 13, 2004

By 

doomsdayer520 (Pennsylvania) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 1000 REVIEWER)   

This review is from: All the Rave: The Rise and Fall of Shawn Fanning's Napster (Hardcover)

Here we have a voluminous history of the Napster phenomenon, but only from a certain jaundiced angle. As a critical outside journalist, Joseph Menn was unable to directly interview some of the principal players in the saga, and often relies on legal documentation. In turn, much of his research is based on secondary sources and hearsay from people not directly involved in the events described. This all taints many parts of the book and reduces its believability. We do get a good rundown of the genesis of Napster, as teenage computer whiz Shawn Fanning and some ambitious hacker friends had a brilliant idea about music file sharing, which then got far more monstrous than anyone could have ever expected. Menn then spends most of the book describing the byzantine investment deals and corporate wheeling and dealing to launch the doomed Napster corporation, in ways that were preposterous even during the dot-com bubble. In the end, enthusiastic people with great ideas tried to cash in, and watched forlornly as others let everything crash and burn.

These investigations by Menn are initially informative but descend into a tiresome swamp of nitpicking and unnecessary details that detract from the more interesting cultural ramifications of the Napster craze. And the biggest problem is that Menn gets very personal, especially when describing the business executives who got involved in Napster after its incorporation - piling on criticisms from other people who are clearly not neutral observers, and dwelling uselessly on people's love lives and personal transgressions. This goes especially for an apparent personal vendetta that Menn seems to have against John Fanning, Shawn's uncle and business strategist who muscled his way into prominence based on his nephew's invention. It's reasonably evident that John Fanning was a poor businessman and unfairly latched onto his nephew for his own gain. However, be suspicious of an author who relies on character assassinations toward someone who refused to give him an interview. Menn's questionable personal motivations and general focus on unnecessary details damage what could have been a very insightful book. [~doomsdayer520~]