All the Right Moves: A Guide to Crafting Breakthrough Strategy [Hardcover] [Hardcover]

Constantinos C. Markides (Author)

Product Details

• Hardcover: 220 pages
• Publisher: Perseus Distribution Services (September 1, 1999)
• Language: English
• ISBN-10: 0875848338
• ISBN-13: 978-0875848334
• Product Dimensions: 9.6 x 6.5 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #944,554 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

35 of 36 people found the following review helpful:

5.0 out of 5 stars Exploration...Discovery...Conquest, August 6, 2000

By 

Robert Morris (Dallas, Texas) - See all my reviews
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This review is from: All the Right Moves: A Guide to Crafting Breakthrough Strategy [Hardcover] (Hardcover)

All the Right Moves

Markides provides a cohesive and comprehensive guide to crafting breakthrough strategy for ANY organization. The basic premise of his book is that "superior strategy is all about finding and exploiting a unique strategy in the company's business while at the same time searching for new strategic positions on a continuing basis." He organizes his materials as follows:

Part I How to Create a Unique Strategic Position

* How to decide what your business is

* How to decide who your customers and what to offer to them

* How to "play the game"

* How to identity and secure strategic assets and capabilities

* How to create the right organization environment

* How to develop a superior strategic position

Part II How to Prepare for Strategic Innovation

* How strategic positions develop

* How to evaluate and respond to strategic innovation

* How to take a dynamic view of strategy

In the final chapter, Markides concedes that "designing a successful strategy is a never-ending quest. Even the most successful companies must continually question the basis of their business and the assumptions underlying their 'formula for success.' (In fact, in one way or another, this is what most successful companies have done to get where they are.). New who/what/how positions are constantly popping up around the mass market, and established companies must be on the lookout for them. Like a modern-day Christopher Columbus, each company must set out to explore its industry's evolving terrain, searching for new and unexploited strategic positions."

In this brilliant book, Markides explains HOW.

11 of 11 people found the following review helpful:

5.0 out of 5 stars Mindsetting experience, March 10, 2000

By 

Marios (London) - See all my reviews

This review is from: All the Right Moves: A Guide to Crafting Breakthrough Strategy [Hardcover] (Hardcover)

This is a mindsetting book. In strategy one needs to ask the right questions to get the right answers. If you want to know what questions to ask then have a read. This is a well written, excellently structured book that should be on the must list of any manager that is formulating strategy. If you thought defining what is strategy is difficult then what about making decisions on What to offer, Who to target and How to do it. It's this sort of simple revealing answers that one finds in this book. It is simply excellent.

14 of 15 people found the following review helpful:

5.0 out of 5 stars A thought provoking guide to What is Strategy?, March 14, 2000

By 

Michael S. Gary (Boston) - See all my reviews
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This review is from: All the Right Moves: A Guide to Crafting Breakthrough Strategy [Hardcover] (Hardcover)

All the Right Moves grapples with the issues which form the essence of the strategic management field. Professor Markides provides readers with a landscape for strategy which covers: 1) positioning, 2) business system interdependence, and 3) dynamics of competition. Positioning is recouched in an easy to understand and apply framework based on a new Who-What-How combination. An important message is that positioning is only part of the story. Once position is determined, management must coordinate a complex system of interrelated and interdependent activities which typically extend beyond our cognitive limits of bounded rationality. Further, once these activities are coordinated for one position, the firm cannot stand still. Competitive dynamics erode away any advantage over time, and therefore firms must continuously question their positioning . I whole-heartedly recommend this refreshing and thought provoking book to managers and academics alike.