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All That Glitters Is Not God : Breaking Free from the Sweet Deceit of Multi-Level Marketing Paperback – June 1, 1998


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Product Details

  • Paperback: 170 pages
  • Publisher: Winepress Publishing (June 1998)
  • Language: English
  • ISBN-10: 1579211348
  • ISBN-13: 978-1579211349
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,190,361 in Books (See Top 100 in Books)

More About the Author

Athena Dean has spent the last 20+ years in the book publishing industry as co-founder and former-owner of WinePress Publishing. She continued to work with authors one-on-one to help coach them through the challenges and joys of the publishing process until just recently when she transitioned out of publishing and into radio on a full time basis. She was asked to host a live radio show for women on AM 630 KSLR. (www.alwaysfaithfulradio.com) and has now been "sent out" by her local church as a radio broadcast missionary under Commission to Every Nation. (www.cten.org/athenadean)

Author of 3 books including Consumed by Success: Reaching the Top and Finding God Wasn't There, she has never been afraid to share her flaws and failures in order to be an encouragement to others. In November 2011 she walked away from 12 years of horrific spiritual destruction and abuse, and has blogged extensively about her experience at wwww.notafraidtotellmystory.com.

Recently reunited with her family after 12 long years, Athena has 3 sons, and 1 daughter, and is enjoying being grandma to 11 grandchildren scattered across the United States.

Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Norman on August 17, 2008
Format: Paperback
I bought Athena Dean's book in the year 2000. Her book had given me strong insights into the sweet deceipts and workings of the multi-level industries. Just like sins, we understand her warnings of the dangers of MLM but we kept falling back into it. It serves as a very good reminder for me not to fall into any of the hundreds of MLM traps that are penetrating into evry part of our lives right now. I lived in Singapore where there are about 200,000 full and part time MLM networkers with over 500 plus MLM companies competing with each other! 99% of all the few hundreds of MLM networkers that I know of are now broke. I do hope someone like Athena Dean can come out with another book to look deeper into the present seductive and addictive dangers of MLM and many money games that are ruining many people financially and spiritually.
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27 of 37 people found the following review helpful By A Customer on September 25, 1999
Format: Paperback
Very well written book on how the MLM business sucks us into a wearisome pursuit of wealth by showing us how we are "discontent" with our current situation and alluring us into wanting more and more--and sometimes at the expense of those we love. I've been involved with an MLM for seven years and for the last three have basically just purchased products, but have been wondering if I "missed the boat" somehow by not pursuing MLM vigilantly to obtain my "financial freedom". What I've discovered over the last three years is PEACE from all the running here and there and my ministry to others has increased tremendously since I'm not so consumed with my own "success". This book confirmed to me that I've made the right decision to cease MLM activities and is an excellent guide for anyone caught in the MLM web of deceit.
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5 of 6 people found the following review helpful By frodo31792 on February 26, 2011
Format: Paperback Verified Purchase
In my opinion, Athena Dean's books need to be read by EVERY person that has ever been, is currently in, or is even thinking about considering trying out a MLM/Network Marketing Company. Her book, "All That Glitters Is Not God" (as well as her other book, "Consumed by Success - Reaching the Top and Finding God Wasn't There") is an eye-opening venture into the reality of just how MLM/Network Marketing does NOT work. And for the less than 1% it does work for, it gives a FALSE HOPE to the thousands upon thousands in downlines 'thinking' that somehow, they too may make it.

One of the biggest tragedies today is the numerous number of pastors, evangelitsts, ministers, para-church organizations, ministries, etc. that are (1) Misusing their influence, testimony, position, message and even "God" Himself to influence their constituents to "become involved" with them by embracing the MLM/Network Marketing they are propogating, because after all, THEIRS is supposedly THE best, as they shout the benefits of financial freedom, physical health, (falsely) saving money, God & Country, etc." all by (2) being sponsored by and building 'their own financial kingdom' by "fleecing the flock" with over-priced products and services. I have talked with many who 'got involved' with the 'man / woman of God' they love so much and respect either because they want to [A] support their particular ministry, and/or [B] because their lives have been touched by God, via this person, in one area, then 'everything they say must be "of God" or 'gold' - even to point of their own personal and financial detriment.

Sadly, for a long time, I too was once one of those individuals.
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6 of 7 people found the following review helpful By Book Fan on November 10, 2006
Format: Paperback
My friend has been in MLM for 20 years and still is as poor as he's ever been. He's traveling every week to show "the business" to someone, trying to get them to sign up so they will be as poor as he is. If you want to know what drives such insanity, read "All That Glitters is Not God."
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23 of 32 people found the following review helpful By A Customer on June 24, 1999
Format: Paperback
This book exposes the "sweet deceit" associated with multilevel marketing (MLM). It describes what happens in MLMs and it offers the reader spiritual guidance and assistance to break out of MLM.
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