Customer Reviews

All That Glitters Is Not God : Breaking Free from the Sweet Deceit of Multi-Level Marketing

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I bought Athena Dean's book in the year 2000. Her book had given me strong insights into the sweet deceipts and workings of the multi-level industries. Just like sins, we understand her warnings of the dangers of MLM but we kept falling back into it. It serves as a very good reminder for me not to fall into any of the hundreds of MLM traps that are penetrating into evry part of our lives right now. I lived in Singapore where there are about 200,000 full and part time MLM networkers with over 500 plus MLM companies competing with each other! 99% of all the few hundreds of MLM networkers that I know of are now broke. I do hope someone like Athena Dean can come out with another book to look deeper into the present seductive and addictive dangers of MLM and many money games that are ruining many people financially and spiritually.

Very well written book on how the MLM business sucks us into a wearisome pursuit of wealth by showing us how we are "discontent" with our current situation and alluring us into wanting more and more--and sometimes at the expense of those we love. I've been involved with an MLM for seven years and for the last three have basically just purchased products, but have been wondering if I "missed the boat" somehow by not pursuing MLM vigilantly to obtain my "financial freedom". What I've discovered over the last three years is PEACE from all the running here and there and my ministry to others has increased tremendously since I'm not so consumed with my own "success". This book confirmed to me that I've made the right decision to cease MLM activities and is an excellent guide for anyone caught in the MLM web of deceit.

This book exposes the "sweet deceit" associated with multilevel marketing (MLM). It describes what happens in MLMs and it offers the reader spiritual guidance and assistance to break out of MLM.

My friend has been in MLM for 20 years and still is as poor as he's ever been. He's traveling every week to show "the business" to someone, trying to get them to sign up so they will be as poor as he is. If you want to know what drives such insanity, read "All That Glitters is Not God."

All That Glitters is not God; the author of this book very succinctly shows the idolatrous ideology that is perveyed on unknowing people who in essence wish to have the easy life. God never said this life would be easy and if that was what was good for us He would have provided it! Very good read, very accurate in it's portrail and thought line. Mulit Level Marketing is a stumbling stone laid in front of Christians by the devil and his minions. Anyone thinking about MLM or involved in MLM and a Christian should read this book!

In my opinion, Athena Dean's books need to be read by EVERY person that has ever been, is currently in, or is even thinking about considering trying out a MLM/Network Marketing Company. Her book, "All That Glitters Is Not God" (as well as her other book, "Consumed by Success - Reaching the Top and Finding God Wasn't There") is an eye-opening venture into the reality of just how MLM/Network Marketing does NOT work. And for the less than 1% it does work for, it gives a FALSE HOPE to the thousands upon thousands in downlines 'thinking' that somehow, they too may make it.

One of the biggest tragedies today is the numerous number of pastors, evangelitsts, ministers, para-church organizations, ministries, etc. that are (1) Misusing their influence, testimony, position, message and even "God" Himself to influence their constituents to "become involved" with them by embracing the MLM/Network Marketing they are propogating, because after all, THEIRS is supposedly THE best, as they shout the benefits of financial freedom, physical health, (falsely) saving money, God & Country, etc." all by (2) being sponsored by and building 'their own financial kingdom' by "fleecing the flock" with over-priced products and services. I have talked with many who 'got involved' with the 'man / woman of God' they love so much and respect either because they want to [A] support their particular ministry, and/or [B] because their lives have been touched by God, via this person, in one area, then 'everything they say must be "of God" or 'gold' - even to point of their own personal and financial detriment.

Sadly, for a long time, I too was once one of those individuals. From reading Athena's books, one of the most freeing aspects of no longer being involved with MLM/Network Marketing, is that people no longer have to 'worry' about the latest HOOK or HIDDEN AGENDA that I am going to try to coerce them into becoming invovled in when we 'get together' or I 'approach them'; also our children are now enjoying our times together NOW, and not just 'sometime down the road', as well asd we have more money than ever before without having to purchase over-priced products, training materials, or attend functions - the list can go on-and-on.

Let me urge you to purchase a copy of Athena's book(s) today. Read it, and re-read it again-and-again, and then order additional copies to share with others. Truth can always withstand investigation. Enjoy your journey...

I was disappointed with this book simply because it lacked specifics. It was written in a vague sense of the MLM industry that could be applied to nearly any profession where money is a lure. Rather than being a balanced review of an industry, it smacks of one's bitter experience with a specific company. My challenge to the author is to write a guide book on MLM's based on biblical principles that shows the pros, cons and how to avoid the pitfalls of the industry.