Inside this impressive 584 page volume, Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency in the 60s, Ally & Gargano, and honors the past, contributions and the outrageous genius of Carl Ally. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they used daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablished Pan Am’s worldwide leadership; transformed Saab to national status; and created memorable ads for many other clients, including Dunkin’ Donuts, Timberland, Calvin Klein, Time magazine and Polaroid.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
BRILLIANT, BUT FLAWED,
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This review is from: Ally & Gargano (Hardcover)
It's a magnificent archive of a great agency's work worth many times the list price of $240 or the discounted price of $148.As for the narrative, the author's Detroit years' story of his family and his education are especially worth reading. The listing of every employee's name is also an original, appreciated touch in a biography of a company.It is a rare look into the second, private face of a successful advertising man. The book is flawed only by execrable proofreading (Barry Verere, more than once) and mangled facts (too numerous to list here or on Wikipedia) and mangled names (Weiner, not Spangler; Steve Kotler of Wertheim; Messner, not Ewell is the spelling for the copywriter on the Time Magazine spot shown) that could have been checked before publishing a book that was 25 years in the making. But I am glad I have the book and glad it was written and produced. And I'm not selling my copy. It's a hold.
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