I think this is a great product for many reasons. It is one of the more natural meal replacement/protein shakes, I haven't experienced a dive in blood sugar levels which usually leads to light-headedness or hypoglycemia, it gives me energy to exercise and live like a human being, not a hungry zombie, and doesn't taste sugary or sweet.
In the end, I think the choice on protein powders and its consequential success depends on what your body has good chemistry with. Almased is composed of yourt, honey and soy protein- ingredients I knew my body does very well with. If you are lactose intolerant, I probably don't think this would be your choice - get it? I also chose this because it is recommended for diabetics and has a low glycemic index. I am not diabetic, but I have a tendency towards hypoglycemia and that in itself poses some challenges because I usually feel very light-headed, dizzy, tired and sickeningly hungry on any diet, which makes it difficult to stay on any diet or exercise, not to mention that it's not a good recipe for success if you are looking for weight loss and long-term maintenance.
The other point that drove my decision to try Almased is its claim that it will prevent muscle loss- and they have a scientific explanation for it. There are many protein powders out there that "allude" to this with semantic manipulation or claim to it without any scientific backup. The only thing they have going for them is YOUR assumption that because it is high protein, you will not lose muscle, which is not true. If this was the case, all the body builders would JUST drink ONLY protein shakes, not drink it as a supplement. SO I found Almased's claim to be a pretty bold statement given that it is a meal replacement product, not just a protein shake. And I have to agree, during my first few days on its 3 shakes/day detox fast, I had lots of energy, was able to exercise for 45 minutes (to my surprise), and was able to do it easily- indicative of no muscle loss. If you go to their website, they have online brochures of 5 different weight loss/diet plans for your life, whatever that goal may be. It could be a 2 week weight loss plan, a detox and fasting plan, a bikini emergency weight loss plan, a diabetic figure plan, or regular long-term weight loss plan. I recommend you read all of them because they contain different information, including recipes, which could help you decide which plan is right for you and customize it to suit your goals.
I also think one should make the distinction between meal replacement shakes and protein shakes. In regards to the other amazon customer who suggested switching to Spirutein as a cheaper alternative, I want to point out Spirutein is not a meal replacement shake. Spirutein also contains fructose and derives many of its ingredients from fruit, which is probably not adviseable if you are diabetic. Since I have a tendency towards hypoglycemia, I did not want a fruit derived meal since I would crash within an hour. Alamased claims it will keep you full for 4 hours. Personally, it was 3 hours for me. And so I drank the veggie broth/v8 to pull me through (also recommended on the plan for their high mineral content).
As for the taste, it is not sugary or sweet, which I like. I am a healthy eater, and I don't like to "drink" sweet, grainy chocolate or strawberry or vanilla or sweet anything, particularly for breakfast. Don't you think that's an oxymoron? On the other hand, I don't want to drink grainy egg-protein either. Ewww. But I like the way this shake tastes. It does taste a bit grainy, but it tastes like...grain. Like oat bran. I mix mine with unsweetened vanilla almond milk (very slight hint of vanilla flavor and high calcium) and a tsp of Udo's oil (since they recommend 1 tsp of oil 3X/day). Also, depending on your height/weight, how many tbsp of powder you use varies. I think if you are over 5'6", you take 8 TBSP, but less if you are under. This information is also on their website and diet plans.
This product does not contaim stimulants and is not an appetite suppressant, so I think it is safe to say you will be hungry. But this is the first time on a diet where I was able to experience hunger without feeling weak, tired, and without experiencing migraines or obsessing about food all day. I have lost weight, and it took discipline ( a lot), but it was the most pleasant ride I have had on any diet. I have lost the same amount of weight in the past on a healthy, restrictive eating plan with loads of exercise, and I was a miserable, hungry, exercise junky. I also feel empowered that in the future, I can use this meal replacement to control my weight the way that I choose, depending on how much and when I drink it. I think this powder is a healthy tool for your weight loss health.