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Almay Wake-up Hydrating Makeup, Beige, 0.35-Ounce

from Almay
4.5 out of 5 stars 22 customer reviews
About the Product
  • Encapsulated water delivers instant cooling hydration while an exclusive complex of ingredients moisturizes throughout wear
  • Cucumber, minerals, aloe vera, and green tea extracts rejuvenates and smoothes skin
  • SPF 13 protection against UVA and UVB

Product Description

A loose powder foundation that provides an all over well-rested look. Water delivers instant cooling hydration while cucumber, minerals, aloe vera and green tea rejuvenate the skin, so you have a well-rested, healthy and energized look.

Product Details

  • Product Dimensions: 2 x 2 x 2.4 inches ; 1.6 ounces
  • Shipping Weight: 1.6 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B0047W1L8W
  • UPC: 309975515053 885644689541
  • Item model number: 050
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #278,360 in Beauty (See Top 100 in Beauty)

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By Jeannon Kralj on September 28, 2013
I just reordered beige and buff - buff for my all-over FINISHING POWDER and beige for contouring and shading my big nose.

Here is the correct way to use this if you want to disguise wrinkles.

Use your regular preferred foundation. This product is NOT a foundation except for sleight, quick very light coverage around the house.

If you use a foundation that has a lot of moisture in it and leaves your face glistening, you must blot with a tissue to get rid of all the glisten.

Then using a large kabuki brush, go all over dotting in or pressing in lot of this finishing powder. Then with another nice powder brush go all over and smooth over excess to get nice overall finsih. Notice your before and afters and see if you do not see excellent camouflage of wrinkles, especially medium and light wrinkles.

Then using another countouring brush, paint on the places on your face you want to recede with the darker shade that you have chosen for contouring. Then lightly smooth over whole face with the other general overall powder brush.

Use a powder blush over all and then go over again with overall powder brush.

This product has some sleight sparkly mica stuff in it and I generally do not like that but it is sleight and the benefits of its moist-like wrinkle coverage far outweigh that almost imperceptible sparkle.

Unfortunately Almay appears to be discontinuing this product. I am upset about that. I think I just ordered the last ones in the shades I want. If the info I have given you here was known from the beginning, Almay would not be discontinuing this great product.
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This is my absolute favorite makeup. The hydrating feature leaves gives you a slight moist feeling when you first apply which I find to be pointless. But the coverage and color is perfect. It's nice and light for summer heat while covering any blemishes. Plus you can apply it light or build it for more coverage. I was so disappointed when they discontinued selling it in stores and was so please to find it hear on Amazon and at a great price. I don't like the brush it comes with and apply it with my own Kabuki brush.
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I love this makeup. I don't think Almay makes it anymore, at least I can't find it in the stores. It's a lightweight powder with decent coverage that feels good to put on in the summer time. It has a cooling effect when first applied. I recommend it to anyone that likes using a casual, easy to apply powder.
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I love this makeup. The cooling effect is a little weird at first but I've gotten used to it. It isn't full coverage but it feels light and lasts all day.

I put it on top of my BB cream to set it. It's a great product especially for summer.

I haven't had any breakouts at all with this makeup compared to my last powder of a different brand.
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It feels so get going on your skin !! I will order from this company again and again !!! So fast to order and receive . I was very pleased with product and will order more. I will put in fridge to keep it fresh till i need it. If you order you will love the product and this company...
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I like this product, since I use this I feel my skin cleaner an oil free. The only mistake that I found with this one is that my face shine, they have a little silver shine on my face. I bought for use it at office, but is not nice see a brilliant face at 9pm I prefer that for the night.
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I bought this in Neutral before and liked it a lot.I used it more as a finishing powder.This time I bought the Beige,which has the pigmentation I need to use it as a base makeup on its own.(although you will most likely need to use a concealer with it on problem spots) It looks like a natural beige on my skin w/ out that yellowish or orangish tint most powder bases tend to give me. I'd recommend giving it a try if you have the same problem finding natural looking color.
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By Kira on April 30, 2014
Verified Purchase
I completely went out on a limb when I got this. I wasn't sure the color would match my skin and I usually use bare minerals but for less than $5 I figured I would give it a try. Not only was the color perfect but so is the powder. I use a little concealer first and the powder on top, the coverage is great. This is definitely going to be my new powder!!
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