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Alpha Beta: How 26 Letters Shaped the Western World
 
 
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Alpha Beta: How 26 Letters Shaped the Western World [Paperback]

John Man (Author)
3.3 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

047141574X 978-0471415749 June 29, 2001 1
Praise for Alpha Beta
"This book comes at the perfect moment as we rediscover the importance in early reading of cracking the alphabetic code. The story of how that code came into being is a fascinating one, and Man is the ideal writer to tell it." Times Educational Supplement

"A richly absorbing exploration, from B.C. to PCs, of the evolution of the most fundamental characters of our cultural history, the alphabet we so much take for granted. John Man writes with a compellingly restless curiosity and immediacy. The ever surprising, exotically detailed narrative in his informative book makes it as undryly enjoyable as a successful archaelogical dig of one of Alan Moorehead s colorful histories of African exploration." David Grambs, author of The Describer s Dictionary and The Endangered English Dictionary

"Text that is crisp, taut, and as clear as a bell.... A fascinating story with many a beguiling subplot along the way." New Scientist

"Letter perfect the best histories and mysteries of our ABC s!" Jeff McQuain, author of Never Enough Words and Power Language

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Editorial Reviews

Amazon.com Review

In the tradition of small books that try to explain a lot (think How the Irish Saved Civilization), John Man's Alpha Beta is an excellent survey on the history of letters. They may have played a more dramatic role in the advancement of Western culture than most people realize: "The Greeks, so this argument runs, would not have been so influential but for the invention that fixed their writings, the invention that they named after its first two signs, alpha and beta--the alphabet." This opinion will no doubt ruffle a few feathers in the classics departments at universities, which have instructed students on the intellectual and literary achievements of the Greeks for generations. Man seems to challenge the idea that the Greeks offered something inherently worthwhile. "Possibly nothing of their oral genius would have been preserved but for a piece of astonishing good fortune. They just happened to live near one of the cultures that had stumbled on the alphabet, and they just happened to be at a crucial state in social evolution that made them open to its adoption." This is a fascinating argument, and Man makes it a compelling one, although it's also possible to believe the Greeks had the additional good fortune of producing a storyteller as good as Homer.

Most of the book is a well-told tale that runs a course from the first symbols pressed into clay tablets to the advent of the Internet--the Greeks are just a piece of it. The book covers the ancient Egyptians, Phoenicians, Etruscans, and several other cultures in some detail. One of the most interesting sections discusses the Koreans, creators of "an alphabet that is about as far along the road towards perfection as any alphabet is likely to get." Man is a colloquial writer; reading Alpha Beta is like listening to a popular college professor lecture on his favorite topic. The complex and controversial scholarship on the alphabet becomes instantly accessible to nonexpert readers on these pages. Anyone interested in the power of words and the history of civilization will find Alpha Beta irresistible. --John Miller

Review

The alphabet's worldwide diffusion can be compared to Charles Darwin's theory of evolution, John Man proposes in his narrative search for "Alphabeticus Originalis."
Sweeping from one ancient culture to another, Man unearths archaeological finds, debates biblical myths and provides scientific evidence to support his theory of the alphabet's germination and development.
Using a highly accessible format sharper than the dull edge of the usual historical text, "Alpha Beta" traces its subject on a historical journey around the Mediterranean. Beginning with ancient Egyptian hieroglyphics and cuneiform, Man, a historian and travel writer, follows the evolution of letters from one great civilization to another.
Paying his respects to the early development of script in China and an especially practical Korean alphabet, Man drives into Sinai in his four-wheel drive to begin his study of the Israelites.
"What emerges in the Sinai wilderness--or the metaphorical wilderness--is a blueprint for group survival unprecedented in history."
The blueprint, Man explains, was based on monotheism and fixed commandments. And it worked because the laws were written in a simple script that did not require excessive knowledge: an alphabet.
In the Phoenicians, Man finds another people to support his hypothesis.
"These port peoples needed a good writing system if only to keep trade records. ... They were ripe for the alphabet, knowledge of which was slowly filtering outwards from its southern Palestine dispersal centre."
Similarly, the alphabet arrived in Greece "and attached itself to a society at a crucial stage in its evolution--a youngish culture ... with no apparent loyalty to an established writing system."
Quickly moving along the Mediterranean, a "land that must have seemed ripe for the plucking" is encountered. But before discussing the true founders of Rome, Man devotes several pages to the outrageous exploits of Thomas Dempster, a forgotten 17th-century Etruscan scholar and "hooligan."
While some of the details about Dempster are amusing, they provide one of several examples of extraneous material in an otherwise concise and effective approach to such an overwhelming idea.
Moving on to the Etruscan alphabet, Man picks up the pace and explains the possibility of a Phoenician or Greek influence. While many mysteries remain about the Etruscans' origins and their alphabet, their influence on a much better-known people and alphabet is hard to ignore.
Debunking the popular myth of Romulus as Rome's founder, Man points to archaeological research for "an account of Rome's origins that dignifies not the Romans but the Etruscans."
After tracing the expansion of the Roman language, Man reaches his limit with the introduction of Cyrillic and travels at breakneck speed to the present. From one chapter to the next, he goes from the Etruscans to the Soviets.
"Alpha Beta" should appeal to anyone with even a mild interest in ancient civilization and an affinity for language.
(Associated Press, BOOKS September 10, 2001)

"Using a highly accessible format sharper than the dull edge of the usually historical text, Alpha Beta traces its subject on a historical journey around the Mediterranean. Beginning with ancient Egyptian hieroglyphics and cuneiform, Man, a historian and travel writer, follows the evolution of letters from one great civilization to another.Alpha Beta should appeal to anyone with even a mild interest in ancient civilization and an affinity with language."(Associated Press)

Product Details

  • Paperback: 320 pages
  • Publisher: Wiley; 1 edition (June 29, 2001)
  • Language: English
  • ISBN-10: 047141574X
  • ISBN-13: 978-0471415749
  • Product Dimensions: 8.2 x 5.5 x 1.1 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #464,327 in Books (See Top 100 in Books)

 

Customer Reviews

15 Reviews
5 star:
 (3)
4 star:
 (4)
3 star:
 (2)
2 star:
 (6)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.3 out of 5 stars (15 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

15 of 16 people found the following review helpful:
2.0 out of 5 stars Disappointed, January 9, 2002
By A Customer
This review is from: Alpha Beta: How 26 Letters Shaped the Western World (Paperback)
The development of alphabets, and specifically of the western alphabet, is not straightforward. But John Mann makes it even more confusing than the subject is all on its own. Rather than try to make steps and pieces link up in an understandable manner, the author jumps around, adds lots of tangential anecdotes that could be intereting but aren't relevant, and drags things out. I have the sense that what might have made a good magazine article or two have been padded, a lot, to make it book length.

The book would benefit greatly from some illustrations and diagrams. There are two appendices, but they aren't referenced in the text and the reader won't even discover them unless you look to see how much farther you have to read.

The author, for some reason, has decided that the western alphabet owes its beginnings to the epics of Homer, and proceeds to reassert that throughout the book, although the justification for that assertion never does become clear or strong. Nor does the distinciton between cuneiform and other forms of writing.

There are a lot of interesting bits of information in the book, just not put together as well as they should be.

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13 of 14 people found the following review helpful:
5.0 out of 5 stars A fun romp through the history of the alphabet., July 11, 2001
By 
Mark Howells (Puyallup, Washington State, USA) - See all my reviews
(REAL NAME)   
This review is from: Alpha Beta: How 26 Letters Shaped the Western World (Paperback)
Cohesively and convivially written as a review of the roots of our modern alphabet, "Alpha Beta" is a pleasure to read. The author infuses the work with his enthusiasm for the alphabet both in its role as a technology and as a cultural icon. The transmitted wisdom on the origins of the alphabet and the latest evidence from the archeologist's brush & trowel are presented with well narrated places, events, and participants.

The author clearly has his favored theory on the evolutionary origins of A-to-Z and the single criticism I can level at the book is it's exclusive presentation of the Proto-Sinaitic path of development from Ancient Egyptian. Some background on other possible lines of descent would have made the work stronger by their refutation.

The book is packed with interesting details and unexpected ripple effects regarding alphabet usages. The Hebrew alphabet's success in promulgating monotheism is examined as an important effect of the adoption of alphabets. The conditions under which some alphabets "like to buy a vowel" and others do not are also explored.

This is a highly enjoyable read - both entertaining and educational - which I can heartily recommend.

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16 of 18 people found the following review helpful:
2.0 out of 5 stars Uninformed, December 19, 2001
By A Customer
This review is from: Alpha Beta: How 26 Letters Shaped the Western World (Paperback)
This is a book written by an author who seems to be very much out of his element. He begins with a lengthy discussion of Chinese characters, which is logical enough, except that he really doesn't have even a basic understanding of them. Much of what he says about Chinese characters is fundamentally misinformed. He argues that Chinese characters persisted because of the "conservative" nature of Chinese culture, when in fact this form of writing persisted because it is very well suited to the nature of the Chinese language. This undermines some of the succeeding points he tries to make about writing, where he argues that hieroglyphic writing persisted because of the "conservative" nature of Egyptian culture.
He includes a brief and pointless chapter about memes, in which he fails to make clear why he is even discussing it. It strikes me as filler.
He does include a fair amount of Mediterranean history, which is reasonable, but he scatters it among the information he is presenting about the alphabet. The result is that it is hard to follow the relationship between historical events and the development of the alphabet. This material comes across as insufficiently considered. There certainly is a fascinating story buried here, but Man fails to dig it up, dust it off, and show it to us.
Finally, I would say that Man fails to deliver on the title. The focus of the book is the development of the alphabet, rather than how the alphabet changed the world.
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Inside This Book (learn more)
First Sentence:
In the fifteenth century, when a few philosophers began to wonder about the mysteries left by ancient peoples in the Nile valley, the idea arose that the pictures on Egyptian tombs were the purest form of communication. Read the first page
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British Museum, Dark Age, Sea Peoples, Middle Eastern, Ras Shamra, Black Sea, First World War, Inner Mongolia, Middle Kingdom, Old Testament, Richard Parkinson, Uncle Stephen, West Semitic
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