From Library Journal
In the introduction to this work, Firmage, a book designer and editor, briefly traces the history of the Roman alphabet, noting how letter forms have changed to reflect their milieu. Thus, humanists abandoned medieval Gothic letters for what they believed were classical (actually Carolingian) forms. In the early 20th century, designers of the Bauhaus school stripped letters of their serifs as part of the rejection of extraneous features. The chapters that follow treat each letter in turn, discussing its design, recounting some of its lore, and offering fascinating digressions that seem unrelated to that particular bit of the alphabet (but are delightful and welcome nonetheless). Two concluding chapters deal with the alphabet in its entirety and with additional signs such as the ampersand. This is a charming, informative, richly illustrated volume that will be a welcome addition to any library.
- Joseph Rosenblum, Univ. of North Carolina, Greensboro
Copyright 1994 Reed Business Information, Inc.
- Joseph Rosenblum, Univ. of North Carolina, Greensboro
Copyright 1994 Reed Business Information, Inc.
From Kirkus Reviews
Firmage, usually an editor and designer of other's books, has himself written, designed, illustrated, and typeset this learned and occasionally comic homage to the Roman alphabet--the building blocks of his trade and, he makes clear, of Western civilization itself. To a generation raised on Sesame Street--where letters are animated, personalized, empowered, and celebrated--Firmage's compendium of lore will seem like a logical extension of childhood, a postgraduate course in the alphabet. Addressing himself to the ``light-hearted, the fun-loving, and the free-thinking,'' the author draws on numerous disciplines--religion, physics, music, art, architecture, numerology, astronomy, astrology, math, literature, philology, calligraphy, etc.--and on various histories (of typography, paper, and printing) to create individual genealogies of letters--attributing biographies to them, as well as personalities and reputations. There's the ``legitimacy'' of the letter H; the ``hidden world'' of I; the ``success story'' of J; the ``celebrated'' O; the ``much used, often abused'' T; and the ``philosophical'' Y. Firmage considers influences both ancient and modern--from cave paintings to computers, from the Pythagoreans, cabalists, Etruscans, Phoenicians, Celts, Greeks, and Plato to Gutenberg, Benjamin Franklin, James Thurber, Marshall McLuhan, and Dr. Seuss. He populates the ``magical, powerful'' world of the alphabet with hundreds of historical, fanciful, artistic, and emblematic designs--some integrated into the text, others running along the bottom of the page--and comments on their uses, flaws, and evolution. A triumph of presentation on many levels, not the least of which is Firmage's narrative voice--congenial, well-paced, wide- ranging, and gifted with a clear sense of his readership. -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.
