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Nourish your hair while maintaining its healthy, vivid color. Alterna UV+ Color Vibrant Color Shampoo combines strengthening organic bamboo extract with color- and damage-locking kalahari melon extract to keep hair in picture perfect shape. Rinse-resistant Color Hold UV+ Technology provides the highest level of color protection.
Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of your health.
Especially Suited for: All hair types
Essential Elements: Alterna UV+ Color Vibrant Color Shampoo contains rinse- resistant UV filters that protect against oxidative color damage. p>
Free of: Sulfates, parabens, sodium chloride, gluten, phthalates and TEA.
For Best Effect: Massage Alterna UV+ Color Vibrant Color Shampoo throughout wet hair and scalp. Rinse thoroughly.
Weight: 8.5 oz
Size: 8.5 oz
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gives my hair a great shine (hard to do w/old hair) and it doesn't cause any itching which is a real problem for me with other shampoosPublished 12 days ago by Kathryn Jones
Never can go wrong with Alterna products. So far I love all the products from this company especially their shampoos.Published 1 month ago by Joyce Ann Mitchem
I am in my 60s and finding a shampoo that works on my changing hair has been a challenge. I've used this shampoo for about a year now and I haven't found anything that beats it. Read morePublished 2 months ago by MissouriMann
Great product that keeps the color in my hair longer and my hair smooth. Love the fragrance.Published 7 months ago by SLH