Product Description
In direct contrast to the decline of traditional business and project funding sources resulting from the ongoing financial crisis, the alternative capital market has grown from strength to strength. ALTERNATIVE CAPITAL RAISING: Business Funding in the New Capital Markets explains for the first time, in plain English how this new capital market operates and how you can access it.
Transactions across the alternative capital market have grown since the 2007/08 banking crisis and continued uninterrupted throughout the sovereign debt and equity markets turmoil of 2011. The book is written for business and project leaders seeking to raise 5 million to 5 billion+ across all major currencies. It answers the questions being asked by business leaders worldwide: Who are the investors?; What is alternative capital?; Where is the money?; Why are the processes so different?; When and how should I apply for funding?
The book explains how the key players in the new, global corporate and project finance markets are no longer traditional banks, private equity or venture capital firms but hedge funds, wealth and asset managers. They are managing funds with mandates from institutions of all descriptions as well as the great global tide of private wealth which now stands at $42.7 trillion, owned by the world’s 11 million wealthiest people (Source: Merrill Lynch Cap Gemini World Wealth Report 2011). They are directing funds into ‘alternative investments’ which are, in reality, your business and project finance needs.
ALTERNATIVE CAPITAL RAISING: Business Funding in the New Capital Markets provides a step-by-step guide on how to float a capital raising proposition into the new capital markets; reviews the scams that have caused so many problems and how to avoid them; how to separate genuine funding gatekeepers from ‘joker brokers’; how to avoid the mistakes that will prevent a funder even looking at the proposition and considers how traditional financial centres like London and New York will be displaced by the emerging global alternative capital market.
The Authors
The book has been written by David Rose and Ariane Richter who, between them, have 60 years corporate advisory and finance experience. They say that, since the global banking crisis of 2007 they have both been riding, and continue to ride, the steepest learning curve of their lives. They have written the book to pass on the experience and knowledge they have gained of the new, global alternative capital market to business and project leaders worldwide.
Transactions across the alternative capital market have grown since the 2007/08 banking crisis and continued uninterrupted throughout the sovereign debt and equity markets turmoil of 2011. The book is written for business and project leaders seeking to raise 5 million to 5 billion+ across all major currencies. It answers the questions being asked by business leaders worldwide: Who are the investors?; What is alternative capital?; Where is the money?; Why are the processes so different?; When and how should I apply for funding?
The book explains how the key players in the new, global corporate and project finance markets are no longer traditional banks, private equity or venture capital firms but hedge funds, wealth and asset managers. They are managing funds with mandates from institutions of all descriptions as well as the great global tide of private wealth which now stands at $42.7 trillion, owned by the world’s 11 million wealthiest people (Source: Merrill Lynch Cap Gemini World Wealth Report 2011). They are directing funds into ‘alternative investments’ which are, in reality, your business and project finance needs.
ALTERNATIVE CAPITAL RAISING: Business Funding in the New Capital Markets provides a step-by-step guide on how to float a capital raising proposition into the new capital markets; reviews the scams that have caused so many problems and how to avoid them; how to separate genuine funding gatekeepers from ‘joker brokers’; how to avoid the mistakes that will prevent a funder even looking at the proposition and considers how traditional financial centres like London and New York will be displaced by the emerging global alternative capital market.
The Authors
The book has been written by David Rose and Ariane Richter who, between them, have 60 years corporate advisory and finance experience. They say that, since the global banking crisis of 2007 they have both been riding, and continue to ride, the steepest learning curve of their lives. They have written the book to pass on the experience and knowledge they have gained of the new, global alternative capital market to business and project leaders worldwide.
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