You will implement dozens of ideas that benefit Alumni Relations, Annual Giving and Capital Campaigns! 1.Use 9 techniques to capture more data from your alumni 2.Learn 7 proven techniques to increase contributions 3.7 strategies to engage your alumni & increase stewardship 4.Triple your online registrations in months, not years 5.5 techniques to increase funding for your web strategy 6.Use internet marketing to significantly increase participation 7.Use social media tools like blogs & Podcasting to increase contributions and registrations 8.Partner with MySpace, Facebook & Linkedin - increase participation 9.Determine staffing and funding levels and how to get more of BOTH! 10.Learn the 12 foundations to build a successful Internet strategy on. The business world is rapidly discovering what alumni professionals have known for a decade, online community increases customer satisfaction, connectivity, communication and engagement. Learn ideas from a decade of conversations, research examp
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Essential for alumni relations professionals,
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Amazon Verified Purchase(What's this?)
This review is from: Alumni Online Engagement (Paperback)
This is an essential book for any alumni relations professional looking to manage online alumni engagement from cradle to grave. It's chock-full of helpful tips and tactics. I found it extremely helpful.
4.0 out of 5 stars
Great book,
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This review is from: Alumni Online Engagement (Paperback)
Well written and very informative book. We need more reference books for Alumni Associations and their directors
1 of 2 people found the following review helpful:
2.0 out of 5 stars
Not his best work...,
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This review is from: Alumni Online Engagement (Paperback)
Being a well-rounded, highly involved internet strategist myself, I've come to expect a certain caliber of work. I've read many books on Alumni and how to best engage them, but I must confess that this one is probably the weakest in terms of overall subject material. Don has been a personal inspiration in my life, since I was a kid, so this is particularly hard for me to critique. That being said, again, I really think Don missed the mark with this release. Come on, Don! Your fans depend on you! I would highly recommend any of your other works, but this one might be best saved for the bargain bin. Again, this hurts me to write, but I have to be open and honest. If you're really interested in this subject matter, I would recommend that readers check out Alumni Offline Engagement for Dummies or even Idiots guide to Alumni.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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capital campaign, top ten strategies, personal pals, event registration, alumni channel, alumni online community, sports social networking, alumni email addresses, alumni the ability, private profile page, alumni online communities, online community initiative, creative alumni, alumni online directory, college email address, most alumni associations, email use policy, affinity partners, young alumni, give alumni, alumni professionals, more alumni, annual giving program, social networking software, online contributions Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Practices, Net Tips Visit, Scholarship Online Community, Network Weavers, Email Acquisition Campaign, Graduate Curriculum Vitae, The Well, Graduation Online Community, Phone Blast, Automated Phone Calls, Bill Clinton, The Net Weaver, Net Tips Interested, Network Weaving, Communities Dominate Brands, University of Illinois, Opinion Poll, Madison Avenue, Alumni Director Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
capital campaign, top ten strategies, personal pals, event registration, alumni channel, alumni online community, sports social networking, alumni email addresses, alumni the ability, private profile page, alumni online communities, online community initiative, creative alumni, alumni online directory, college email address, most alumni associations, email use policy, affinity partners, young alumni, give alumni, alumni professionals, more alumni, annual giving program, social networking software, online contributions Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Practices, Net Tips Visit, Scholarship Online Community, Network Weavers, Email Acquisition Campaign, Graduate Curriculum Vitae, The Well, Graduation Online Community, Phone Blast, Automated Phone Calls, Bill Clinton, The Net Weaver, Net Tips Interested, Network Weaving, Communities Dominate Brands, University of Illinois, Opinion Poll, Madison Avenue, Alumni Director Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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