"I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing."
—Seth Godin, Author of Meatball Sundae
"Bryan and John have combined years of experience in persuasive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team."
—Tom Leung, Senior Business Product Manager, Google Website Optimizer
"Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales."
—Jim Sterne, Founder, Emetrics Summit
"Always Be Testing is by far the most definitive work on the subject of website testing and optimization ever written."
—Eric Petersen, Chief Executive Officer and Principal Consultant, Web Analytics Demystified, Inc.
"With Always Be Testing, the job of testing your marketing is laid out in a practical fashion that anyone can grasp and do in a way that will practically guarantee your conversion success and blow away your competition."
—John Jantsch, Author of Duct Tape Marketing
"Always Be Testing is the essential handbook that gets you testing and keeps you testing. In this game, the difference between Winners and Losers is that Winners take the time to figure out which of their ideas stink. Losers don’t. This book is for everyone who wants to be a Winner!"
—Avinash Kaushik, Author of Web Analytics: An Hour a Day
"Bryan Eisenberg and John Quarto-vonTivadar take you through not just how to use Google’s free conversion testing tool, but continually provide both philosophical reasons and practical tips about why businesses need to test."
—Danny Sullivan, Editor-In-Chief, SearchEngineLand.com
"Always Be Testing is a very readable and practical guide to landing page testing from an experienced master practitioner. Pick up a copy before your competitors do!"
—Tim Ash, Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
"Put this book down now, or you just might double your revenue and give your customers the website they’ve always wanted."
—Mike Moran, Coauthor of Search Engine Marketing, Inc., and Author of Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
John Quarto-vonTivadar, having worked on NASA’s Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.
The best book I ever eead in conversion optimization, buy it without hesitation.Published 21 days ago by Hozaifa F Al Safwa
Easy to read, full of usable information. Lots of examples included, but some are getting a bit dated. Time for another edition?Published 8 months ago by Paul
Common Sense approach, I find a lot of companies will try new things without testing to see if the original was actually better. Essential for ECommerce sitesPublished 9 months ago by Phil Eisaman
Always Be Testing cuts straight to the chase. By the end of chapter two, you will understand how to set up a test. Read morePublished 16 months ago by Andrew Everett
This is by far the most comprehensive and amazing book on conversion optimization I have seen. Bryan is the Godfather of conversion optimization for sure. Read morePublished 17 months ago by John McDougall
If you're into SEO., this is an excellent book! Don't hesitate, and purchase it. It is detailed, and well written.Published 22 months ago by Dino Trakakis
As a former marketing consultant, college statistics instructor, and current Internet marketing manager who does a lot of statistical testing, I can definitely say that this is an... Read morePublished 23 months ago by Mark Harmon
A comprehensive, detailed approach to website optimizing. Not for the faint of heart but for those web marketers seeking to take their skills to the next level. Read morePublished on January 25, 2012 by PAYDIRT
This book is one of the best internet books available.
The book is very well-organized, and walks you through how to test and what to test. Read more