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Am I Black Enough for You?: Popular Culture from the 'Hood and Beyond [Paperback]

Todd Edward Boyd
4.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

March 22, 1997 0253211050 978-0253211057

The most creative moments of African American culture have always emanated from a lower class or "ghetto" perspective. In contemporary society, this ghetto aesthetic has informed a large segment of the popular marketplace from the incendiary nature of gangsta rap, through the choreographed violence of films like Menace II Society, to recurrent debates around the use of the word "nigga," and even the assertion of this perspective in professional basketball. In each case, most of the discussion around these cultural circumstances tends to be dismissive, if not completely uninformed.

In analyzing the ranges of images from the O. J. Simpson trial to Snoop Doggy Dogg, Am I Black Enough for You looks at the way in which the nuances of ghetto life get translated into the politics of popular culture, and especially the way these politics have become such a profitable venture, for both the entertainment industry and the actual producers of these topical narratives. The book follows the widening generation gap represented by Bill Cosby’s pristine "race man" image in the mid-80’s, culminating in the proliferation of the hard-core sentiments associated with the nigga in the 1990’s.

The book argues for a historical understanding of these contemporary examples, which is rooted in the social policies of the Reagan/Bush era, the declining industrial base of urban communities and the increasing significance of the drug trade and gang culture. In addition, the book follows the evolution of gangster culture in twentieth century American popular culture and the shift from ethnicity to race that slowly begins to emerge over this time period.

Contrary to mainstream conservative sentiment, Am I Black Enough for You suggests that the criticism of gangsta culture is a misguided attempt which reaffirms traditional views about Black culture. This criticism is articulated across race, so that in many cases, African Americans articulate the same sentiments as their white conservative counterparts.

Am I Black Enough for You offers astute analysis of the liberating possibilities of representation that lie at the core of contemporary black popular culture.


Frequently Bought Together

Am I Black Enough for You?: Popular Culture from the 'Hood and Beyond + Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture + The New H.N.I.C. (Head Niggas in Charge): The Death of Civil Rights and the Reign of Hip Hop
Price for all three: $48.41

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Editorial Reviews

From Booklist

Boyd, an assistant professor of critical studies at the University of Southern California, fuses academic analysis with hipness in his compassionate and insightful dissection of how the media, especially Hollywood, define African American culture, particularly images of black men, and, conversely, how African Americans define American culture. The entertainment marketplace has become so enormous that there is finally some room for minorities, contends Boyd, but excess still sells best, and excessive and damaging images of black men still dominate. To understand why, Boyd examines the perspectives of two distinct generations, the "affirmative action" group that was "nurtured under the guise of upward social mobility" arising from the civil rights and Black Power movements, and the "Reaganomic" group that grew up under harsh and hopeless economic and social realities. Boyd considers the influence of figures such as Bill Cosby, Spike Lee, gangsta rappers and the filmmakers who chronicle their nihilistic ethos, and black basketball players. Boyd, compelling and thought-provoking, reveals how paradoxical life is for African Americans, even those at the top of their game. Donna Seaman --This text refers to an out of print or unavailable edition of this title.

Review

In Am I Black Enough for You? race, classic, and links to black popular culture are considered in a college-level discourse which probes American society and issues of Afro-American cultural experience. From how rap music relates to politics and black masculinity to differences between folk and popular culture in the black community, this provides much food for thought. -- Midwest Book Review

Product Details

  • Paperback: 176 pages
  • Publisher: Indiana University Press (March 22, 1997)
  • Language: English
  • ISBN-10: 0253211050
  • ISBN-13: 978-0253211057
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,032,077 in Books (See Top 100 in Books)

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17 of 20 people found the following review helpful
4.0 out of 5 stars Insightful! March 29, 1999
By A Customer
Format:Paperback
Reading this book allowed me to knock down another wall in understandings of what knowledge and social change is about. I commend the author, Todd Boyd, for putting blakc popular culture in an academic context. If nothing else this made reading the book worth it. But there was much more contained within its chapters. The author discusses several aspects of black popular culture including rap music, hip-hop, film, and even basketball. Boyd illustrates that these are some forms of expression employed by African Americans, which often go unnoticed by official acadmians (as if there is such a thing). There were so many interesting concepts presented. Anyone questioning the function of controversial art forms such as gangsta rap should read this book, as should those who recognize its legitimacy and would like to be better able to articulate its significance to others.
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4.0 out of 5 stars The Book is great but this copy was in poor condition February 14, 2013
Format:Paperback|Amazon Verified Purchase
This review isn't about the book, just the fact that this copy was rated as good but actually it's in pretty poor condition, the cover is crumpled, the spine is broken & it's well marked up
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2 of 4 people found the following review helpful
4.0 out of 5 stars Truly one of the Deepest Cats June 19, 2004
Format:Paperback
i always dig the way the Brother writes be it in this Book or when He is talking about things that happen back in the day or today.he has a way of tying things as one&making His point.this Book brings the flavor&Realness on the subject matter from start to finish.
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