One of my close friends works at Amazon. He told me that the price would be significantly discounted and estimated it would be priced around $30. If I were you, I would wait around before purchasing the game..
that's a deal. these reviewers on Amazon underrated this game. this game deserves no less than 5 stars IMO. some people who get this for 30 dollars will be having a very Happy Holidays. it's a lot of fun. I'm personally having a blast with it.
I heard somewhere amazon is doing price match on black friday, so if any online retailer sells for less than 39.99 they will also decrease the price, KMART online is already selling it for 34.99. Let me file lower price claim right now.
I'm going to keep checking Amazon's "Black Friday Video Games Deals" page today (not going out and braving the crowds, the snow, and the cold). There's an upcoming deal that says "Get ready to race and chase" but it doesn't say which game it is. I can hope!
Does that work for you? And click on the -> arrow on the right side to see upcoming stuff. In the last half-hour the price for NFSHP here at Amazon has gone down to $34.99. Sweet, but I'm still going to wait a couple of hours and see what's happening.