Customer Reviews

The Ambush Marketing Toolkit

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I was pleasantly surprised not to find a victim of ambush marketing crying from her soapbox when I read this book. In fact, the middle-of-the-road approach made the text usable by either a hopeful ambusher or a sponsor defending against an ambush. It was an entertaining read and was easy to follow.

This book didn't sensationalize ambush marketing. It laid out the bare bones of how it's done properly. It contains invaluable information for anyone looking to launch a successful ambush and is invaluable for any corporate sponsor who feels vulnerable to an ambush.

I just hope my competition doesn't get their hands on this book as well!

I bought this book out of sheer curiosity and I'm glad I did. While my personal business ethics prevent me from launching an ambush marketing campaign, it was great to get an inside peek at the secret workings of putting an ambush into action - like a real-life plot unfolding before your eyes!

I believe that knowing how to pull off an ambush marketing strike makes my business stronger. Getting the word out about ambush marketing also helps raise the bar for many mediocre sponsors, forcing them to clean up their acts or get ambushed.

I'm glad that someone finally had the guts to talk. I would highly recommend this book to anyone involved in corporate sponsorship. In fact, I may order a case and hand them out to new hires as walk in the door from now on.

I learned a great deal from reading The Ambush Marketing Toolkit by Kim Skildum-Reid. No one wants to talk about ambush marketing because it breaks those basic rules of playing nice. We all learned that in grade school, but the simple fact is that ambush marketing happens. We just hope it doesn't happen to us.

Well, hoping against the odds won't protect your company from ambush marketing, but this book can help increase your chances of fending off an attack. It certainly helped our company. Protection is a lot like fortifying your home so a burglar chooses an easier target. The step-by-step approach and insider tips are easy to follow. I appreciated the fact the author didn't resort to ethical tirades.

I think ambushers use devious and self-serving marketing tactics. It's survival of the fittest in the business world. This book is boot camp 101 for your marketing department. It should be required reading for every person that deals with corporate sponsorship.

This book was packed with valuable information. Even if you never intend to launch an ambush marketing campaign, the practical skills offered will help sew up a tight sponsorship. The basic skills fill in any gaps in your sponsorship, not to mention helping you scare off any potential ambushers. Until laws are passed that protect sponsors from ambushing, this book is vital.
The author was very straight-forward, nonjudgmental and open. She didn't root for the bad guys, nor did she condemn them. Her approach was logical - ambush happens. It is a must-read, especially for those who are naïve enough to believe that an ambush will never happen to them.