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AmeriColor Gel Paste

by AmeriColor
4.3 out of 5 stars  See all reviews (50 customer reviews)

Price: $4.44 & FREE Shipping on orders over $25. Details
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Color: Electric Pink
This item is available because of the new Add-on program
The Add-on program allows Amazon to offer thousands of low-priced items that would be cost-prohibitive to ship on their own. These items ship with qualifying orders over $25 and are eligible for free shipping. Details
  • Easy to measure squeeze bottles
  • Less after taste
  • Less break down in icing, whipped icings
  • Fade resistant
  • Mixes easily!
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Product Details

Color: Electric Pink
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • ASIN: B000Q6IA3M
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #19,777 in Kitchen & Dining (See Top 100 in Kitchen & Dining)
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Product Description

Color: Electric Pink

Superior, vivid color that is highly resistant to fading and running. Super-concentrated gel wont thin icing or break down delicate buttercreams or whipped icings. Can be used for icings (including buttercream, royal, and whipped), bread and cookie doughs, cake batter, fondant, marzipan, and gum paste. Squeeze bottle with flip-top lid allows for precise, accurate coloring that is consistent from batch to batch. 3/4 oz. bottle.


Customer Reviews

It was quite easy to mix in and the color is very bright and vivid. W. Lachar  |  7 reviewers made a similar statement
Great product for baking. Matthew Sherman  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars I am an Americolor convert! April 14, 2011
Color Name:bright white|Amazon Verified Purchase
When I learned to decorate cakes over 10 years ago, I learned using Wilton. I love Wilton, I'm a big advocate for all things Wilton. Until now. I am officially an Americolor convert. These colors are so amazingly vibrant! And using them to make paint (with clear vanilla), to paint on fondant and gumpaste is a TREAT. They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again. I still love many, many things Wilton - but for color I'm hooked on Americolor!
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8 of 10 people found the following review helpful
5.0 out of 5 stars great food dye September 30, 2011
Color Name:Electric Pink|Amazon Verified Purchase
Best food dye I have ever used. I have since found it locally at Hobby Lobby though with a 40% off coupon.
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5 of 6 people found the following review helpful
5.0 out of 5 stars Really, REALLY black! March 28, 2012
Color Name:Super Black|Amazon Verified Purchase
I read the previous reviews of AmeriColor's Super Black icing coloring and decided to give it a try to make my daughter's zebra-striped birthday cake. I wanted a black that I could use without having to start with chocolate icing (birthday girl does not like chocolate!). It turned snow-white marshmallow fondant BLACK, with very little of the gel and no noticeable taste difference. I was afraid that the coloring would leave my hands purple or blue, but the only place I noticed a stain was where I touched the full-strength coloring directly--once I mixed it in with the melted marshmallow before mixing the powdered sugar in to make the fondant, there were not problems with stains. I can't say if it would stain stone counters, though--I was not brave enough to test it on my granite, and so I kneaded the fondant on wax paper. Like other reviewers, I was a Wilton fan for years, but love this new alternative and will definitely be using AmeriColor from now on.
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Most Recent Customer Reviews
3.0 out of 5 stars Ni Difference
I was hoping to get a true navy color out of my fondant with this gel. However it was no different then the regular blue americolor gel. Read more
Published 1 day ago by Erica James
4.0 out of 5 stars good color
Came out really good. Product came in the mail fast. Would purchase again. It is definitely an egg yellow color. Nice to get a different yellow from wilton's sun yellow.
Published 3 days ago by rayray
5.0 out of 5 stars americolor
This the BEST color you can buy!
The Wilton colors are faded and drab. Will not buy wilton ever!
Love americolor and also love the spray
Published 15 days ago by Debra L. Shanas
5.0 out of 5 stars Amazing
This is the first time I use Americolor for royal icing and I have to say I only needed a few drops to have the perfect color! I will never buy Wilton colors
Published 21 days ago by Melissa
5.0 out of 5 stars Perfect!
I used this to make green deviled eggs for a dr seuss baby shower and it was perfect! The color wasn't streaky at all and a little definitely goes a long way!
Published 1 month ago by twilliams
5.0 out of 5 stars Ice cream coloring
Being from Central PA, my all time favorite ice cream flavor is Teaberry. Living in NYC, it's impossible to find the wonderful flavor, so I have to resort to making my own with my... Read more
Published 1 month ago by Mark Litz
5.0 out of 5 stars Perfect Pooh Bear Color!
I needed the pooh bear gold for my grandson's first birthday cake. I use wilton products but could not find the pooh gold anywhere. Read more
Published 1 month ago by Jo Petterson
4.0 out of 5 stars Used it to dye eggs...Results were purplish
The super black dye is probably excellent for dying icing and for other "normal" uses. I needed to dye some easter eggs black (long story) and it came out fairly purple. Read more
Published 1 month ago by heaven1yhash
5.0 out of 5 stars Great product
Great product for baking. The taste was not affected in the food at all. Much better choice than the regular dye drops.
Published 1 month ago by Matthew Sherman
4.0 out of 5 stars Vivid color, blends well
I used this to color some homemade fondant, and it worked really well. It was quite easy to mix in and the color is very bright and vivid. Read more
Published 1 month ago by W. Lachar
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