AmeriColor Gel Paste

by AmeriColor

• Easy to measure squeeze bottles
• Less after taste
• Less break down in icing, whipped icings
• Fade resistant
• Mixes easily!

Product Details

• Shipping Weight: 1 pounds (View shipping rates and policies)
• ASIN: B000Q6IA3M
• Average Customer Review: 4.3 out of 5 stars  See all reviews (50 customer reviews)
• Amazon Best Sellers Rank: #19,777 in Kitchen & Dining (See Top 100 in Kitchen & Dining)
  • #72 in Kitchen & Dining > Bakeware > Decorating Tools > Food Coloring

Product Description

Color: Electric Pink

Superior, vivid color that is highly resistant to fading and running. Super-concentrated gel wont thin icing or break down delicate buttercreams or whipped icings. Can be used for icings (including buttercream, royal, and whipped), bread and cookie doughs, cake batter, fondant, marzipan, and gum paste. Squeeze bottle with flip-top lid allows for precise, accurate coloring that is consistent from batch to batch. 3/4 oz. bottle.

Most Helpful Customer Reviews

10 of 11 people found the following review helpful

5.0 out of 5 stars I am an Americolor convert! April 14, 2011

By F. Neiling

Color Name:bright white|Amazon Verified Purchase

When I learned to decorate cakes over 10 years ago, I learned using Wilton. I love Wilton, I'm a big advocate for all things Wilton. Until now. I am officially an Americolor convert. These colors are so amazingly vibrant! And using them to make paint (with clear vanilla), to paint on fondant and gumpaste is a TREAT. They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again. I still love many, many things Wilton - but for color I'm hooked on Americolor!

8 of 10 people found the following review helpful

5.0 out of 5 stars great food dye September 30, 2011

By cloth diaper mama

Color Name:Electric Pink|Amazon Verified Purchase

Best food dye I have ever used. I have since found it locally at Hobby Lobby though with a 40% off coupon.

5 of 6 people found the following review helpful

5.0 out of 5 stars Really, REALLY black! March 28, 2012

By Shanomie

Color Name:Super Black|Amazon Verified Purchase

I read the previous reviews of AmeriColor's Super Black icing coloring and decided to give it a try to make my daughter's zebra-striped birthday cake. I wanted a black that I could use without having to start with chocolate icing (birthday girl does not like chocolate!). It turned snow-white marshmallow fondant BLACK, with very little of the gel and no noticeable taste difference. I was afraid that the coloring would leave my hands purple or blue, but the only place I noticed a stain was where I touched the full-strength coloring directly--once I mixed it in with the melted marshmallow before mixing the powdered sugar in to make the fondant, there were not problems with stains. I can't say if it would stain stone counters, though--I was not brave enough to test it on my granite, and so I kneaded the fondant on wax paper. Like other reviewers, I was a Wilton fan for years, but love this new alternative and will definitely be using AmeriColor from now on.