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3 of 3 people found the following review helpful
on January 20, 2015
This food coloring matched exactly with my daughter's Breakfast at Tiffany's themed birthday party. It was a gorgeous vibrant Robin's Egg/Tiffany Blue - see the photo. Loved it, and all the pictures came out just beautiful.
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on December 9, 2012
I bought this brand because of all of the glowing reviews here, and I'm not happy about that decision. I wanted a light brown (not dark, like chocolate) frosting for my son's birthday cake. I didn't want to make it chocolate, and, as I said, I didn't want it very dark anyway. So, I bought the Warm Brown.

I did a test run of his cake today. I made my frosting and added in a couple of drops of the paste. It was basically pink. Well, brownish-pink, but way too pink. I thought that maybe I needed more to get closer to the color on the sticker that is on the cap. So, I added some more. Still too pink. So I added still more. By the time I had finished, it was slightly more brown, but still had way too much of a pink undertone for what I was looking for. And it really wasn't close to the colored sticker on the bottle.

I'm pretty disappointed. Perhaps it is just this brown color that is the problem and that the others are great. But, the Wilton colors I have so far have met my expectations much better than this. I am glad that I did a trial run on the birthday cake. I think that I will have to go for chocolate frosting after all, using cocoa to get the color I want.
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on October 3, 2014
I had never used this brand before, but it might be the only one I use from now on. I used it on my daughter's birthday cake and it was the exact color that I was wanting. I could taste it a little in the icing, but I had to use a lot of it to get the color that we were going for. I used the Electric Green with it and it didn't have the aftertaste. All and all I was pleased.
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on July 13, 2013
Used this to color buttercream for a wedding cake and the color is perfect! Very concentrated color so it takes very little to get a nice deep, rich color and I love the squeeze/drop bottle. Much easier to use than the paste colors. I'm definitely switching from Wilton colors to Americolor.
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on April 1, 2014
Unfortunately, the color did not turn out to be burgundy. I got more of a dark rose. Overall I do love Americolor Soft Gel Paste. There is no after taste when you use it. All my other colors were as described. I will still order the Soft Gel because most of the color do come out right.
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on February 19, 2013
This will certainly change the color of your food, but when used in a straightforward butter-cream mix in sparing quantity, it bubbled a nasty looking oily brown residue to the surface of the cream and the residue just sat there looking nasty. Will never use this product again.
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on June 24, 2015
This is not at all the color that i recieved. I ordered the burgundy, and the bottle said burgundy... What I got was not a deep read but almost a medium brown. I added a little actual read and it worked out, but this isnt the right color. just beware.
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on February 27, 2015
Product is good, just an exorbitant price! I erred by not taking note of the quantity--just assumed that for over $4.00 it was the larger bottles--NOT SO. Won't order this again from Amazon. These are a little over $2.00 on most other sites!!
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on December 15, 2013
I couldn't find brown food coloring for a deer cake I was making so I took a chance with this brand. Love the fact that you can squirt the gel coloring out instead of having to dig it out with a toothpick. I'll be buying more AmeriColor.
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on June 23, 2014
Didn't go as far as I expected (I had to dye an entire 2-layered lemon cake with buttercream filling and frosting, and fondant brown and ended up running out). The brown color was as pictured and worked really well.
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