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4.0 out of 5 stars
Good Book,
This review is from: American Automobile Advertising, 1930-1980: An Illustrated History (Hardcover)
Good book, but somewhat overpriced at $60.00. In depth analyses of numerous auto ad campaigns. Lots of black and white duplications of auto ads. Needs a larger color ad section. Oversights include an omission of the Chrysler Cordoba ads featuring Ricardo Montalban and the Cordoba's "Corinthian Leather" campaign. This book, along with "Branding Iron," provides a good overview of auto industry advertising and should be required reading for those in the industry.
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American Automobile Advertising, 1930-1980: An Illustrated History by Heon Stevenson (Hardcover - October 7, 2008)
$75.00
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