Beef Rings the Bell encourages Americans to eat meat and love it! A double promotional film produced by the Union Pacific Railroad Company, this video seeks to let Americans know that the meat they enjoy is not possible without rail transport. To do so, the Union Pacific movie takes viewers on a journey through beef cattle production in 1960's America. We see beautiful color shots of cattle ranches complete with cowboys, raising beef cattle, cows being herded, branded, and then moved to a cattle auction. This is terrific footage of olden day stockyards that no longer exist in America. Then it's off to the inside of a slaughterhouse, courtesy of Union Pacific, which transports the cattle. The actual cattle slaughter process is not shown (though the chilly slaughterhouse conditions are), but there are some somewhat graphic scenes of butchers slicing and trimming the carcasses. Throughout, the narrator tries to build up our appetites through mouth-watering imagery, "the thought of this beef, with dripping gravy on fluffy mashed potatoes!" After the meat has been processed, it is again loaded onto Union Pacific cars to be sent to grocery stores throughout the country. The end of the film shows two classic 1960's barbecues, complete with a dorky dad in a chef's hat and apron that reads "Genius at Work." We watch as the backyard feast is cooked and consumed.