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American Corporate Identity 2003 [Hardcover]

David E. Carter (Editor)
4.0 out of 5 stars  See all reviews (4 customer reviews)


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Hardcover, December 2002 --  

Book Description

American Corporate Identity December 2002
This is the 18th annual publication of the American Corporate Identity series. Each year, the nation's leading design firms submit their best new work for possible inclusion in the publication. The very best work from submissions is chosen to appear in the book. Seven categories are included in the book: logos, complete identity programs, corporate identity manuals, letterhead designs, package design, signage & environmental graphics, and corporate brochures. Several hundred different design firms have work included in American Corporate Identity 2003. The creative firms range from the well known to the small and upcoming. Many new design styles have first appeared in American Corporate Identity. This is the one source that every corporate identity designer must have in order to be up to date on the field.

Editorial Reviews

From the Author

For the 23rd year in a row, designers across the United States continue to surprise us with their increasingly innovative design solutions.

Judging by the quality of the submissions in our Student Work category (only two-years old) this creativity won't wane for a long, long time.

--Suzanna MW Stephens --This text refers to an alternate Hardcover edition.

About the Author

David E. Carter invented the "logo book" category in 1972 when he published Volume 1 of The Book of American Trade Marks. Today, he has produced nearly 90 books on the topic, and is creating new titles at the rate of 6-8 per year.He has created corporate identities for more than 300 businesses, and for a 10 year period beginning in 1989, he worked extensively with clients in southeast Asia, primarily Indonesia and Thailand.

Product Details

  • Hardcover: 320 pages
  • Publisher: Hearst Book Intl; 2003 edition (December 2002)
  • Language: English
  • ISBN-10: 0060081252
  • ISBN-13: 978-0060081256
  • Product Dimensions: 10.9 x 9.2 x 1.1 inches
  • Shipping Weight: 3.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #4,719,439 in Books (See Top 100 in Books)

More About the Author

David E. Carter is the top selling producer of "creative compilation" books in the history of graphic design. He has more than 110 books in print on the topics of logos, graphic design and advertising. David produced the very first logo book as a self-described "kid in my twenties" and that launched a large increase in interest in "creative compilation" books.

He books were published by HarperCollins from 1996 through 2008, when he saw major changes taking place in the publishing industry. As he re-charged his battery, he saw the potential of eBooks, and began his plan for "what's next."

In 2010, David announced that he would once again be a books pioneer - moving to the eBooks world exclusively. He founded Bright Books, which has 16 eBooks scheduled for release in 2012. (See www.brightbooks.com)

In addition to his work in books, David is a multiple Clio Award winner for his advertising campaigns. His work in television production has won seven Emmy Awards.

His recent documentary - one that he calls "my love poem to baseball" - was screened at the Baseball Film Festival at the National Baseball Hall of Fame at Cooperstown, New York in 2010.

 

Customer Reviews

4 Reviews
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Average Customer Review
4.0 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

3 of 4 people found the following review helpful:
4.0 out of 5 stars Lots O'Good Stuff, June 16, 2000
By 
John VanCleaf (North Brunswick, NJ USA) - See all my reviews
A must have for the graphic designer. Good color and tons of nice samples. I work in a design studio and find this is one of the first publications the staff looks at for inspiration when starting a new project. I wanted my own copy but found out it's ....should I say more.
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2.0 out of 5 stars Bad, April 7, 2011
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This is one of most useless books I've ever encountered. Unlike many annuals and design books which contain some projects which do not meet the highest possible conceptual and design levels, this book contains some of the loudest horrible pieces of design jokes. Some of the projects are so poorly designed that you would stay in shock for a few long seconds while starring at them, not remembering that you can rescue your eyes by flipping the page. Every few months I reopen the book to see if my opinion about it has changed - I ask myself: "how can there be such a terrible compilation of so much bad work? Surely it's not as bad as I remember it..." And every time I attempt to review it again I quickly give up and the experience just seems to be even more traumatizing than the last. Get something else.
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5.0 out of 5 stars Corporate branding applied onto different medium, November 10, 2008
Length:: 0:39 Mins

This book is a collection of design material aimed at marketing the corporate identity.

Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work.

In this book are many great ideas on how the brand can be used in different promotional items.

Graphic designers and marketers should find this book useful.

Here's the list of contents:

* Complete Corporate Identity Programs
* Package Design
* Bags, Tags, Labels, & Boxes
* Stationary Design
* Promotional Design
* Corporate Identity Manuals
* Signage & Environmental Graphics
* Websites
* Menus & Cups
* Apparel
* Corporate Image Brochures
* Calendars
* Trademarks/Logos
* Student Work

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
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Inside This Book (learn more)
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Key Phrases - Capitalized Phrases (CAPs): (learn more)
Brand Partnership Richard, Tom Fowler, Roy Parcels Associates, Consolidated Resorts, Michael Hrupek, David Bates, Jacob Carter, Jonathan Bruns, Jordan Chappell, Jack Anderson, James Tee, Holly Craven, Michael O'Connell, Jay Hilburn, Jim Walls, Brand Engine, Design Group, Daniele Lanza, Baub Mercurio, Belser Ltd, Monica Schlaug, Walsh Design Miriam Lisco, Virginia Martino, Julie Orono, Design Alan Altman Amanda Altman
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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