American Corporate Identity 2002 [Hardcover]

David E. Carter (Editor)

Book Description

Series: American Corporate Identity | Publication Date: January 2002

This is the 17th annual in this high profile series. Once again it shows the freshest work from the best and brightest design firms in America. Nearly 500 design firms from all over the US have work included in the book. There are 7 categories - Logos, Letterhead, Complete Identity Programs, Corporate ID Manuals, Package Design, Environmental Graphics and Signage and Corporate Brochures.

Editorial Reviews

About the Author

David E. Carter has edited more books on the topic of logos and corporate identity than anyone in the world. His 70+ books are distributed worldwide. He has also conducted seminars on corporate identity on four continents. His early education was based on creative skills: he graduated from the University of Kentucky School of Journalism, and received a master's degree in advertising from Ohio University. Soon afterwards, he grounded an advertising agency which was good enough (and large enough) to be admitted to the American Association of Advertising Agencies (AAAA). His work won a Clio Award in 1980, and soon after, he established a television production company. That business produced work for PBS and did more than a dozen sketches for the Johnny Carson Show, winning 7 Emmy Awards in the process. By 1990, Carter changed lanes, walking away from advertising and television production. At that time, he began paying full attention to producing books, creating graphics software, and managing corporate identity for clients. In 1993, Carter realized that he was ill-equipped to run a firm - he had never had a business class of any kind. He then entered the MBA program at Syracuse University, and completed his degree in 1995. He then enrolled in the 3-year Owner/President Management program (OPM) at the Harvard Business School, from which he graduated in 1998.

Product Details

• Hardcover: 320 pages
• Publisher: Harper Design Intl (January 2002)
• Language: English
• ISBN-10: 0060185929
• ISBN-13: 978-0060185923
• Product Dimensions: 11.2 x 8.7 x 1 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #5,088,284 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

3.0 out of 5 stars Bad start good ending!, April 26, 2002

By 

"eye-sus" (Sweden) - See all my reviews

This review is from: American Corporate Identity 2002 (Hardcover)

I like the logo section and image brochures section, but I can't help to disslike what the book begins with - I think however that it is purely my own perceptual persevering that can not get past this, nor can I put my finger on exactly what is so bad with it, maybe because of the way that the book uses the page space. I don't like it until you get to p.14-15, but after that it goes bad again! A very uneven, unequal book. It ruins the rest of the book for me - my tip is to start from the back of the book and work yourself forward instead!
I could live without this book, I think that "The Big Book of Design for Letterheads and Websites" is a lot better...check that review...